How to Spark Sales During Memorial Day
Memorial Day is almost here & shoppers are looking for the best sales. Research shows that nearly half of all consumers plan to shop over Memorial Day & take advantage of the three-day weekend, promos, & sales.
You can command some of those spending dollars by positioning your ecommerce store for success & open the floodgates for more revenue. From cornerstone ideas to trying something innovative, here’s how to spark more sales during Memorial Day.
Celebrate the Start of Summer
Memorial Day marks the end of spring & kicks off the start of summer. Some schools even mark the end of their academic year on Memorial Day weekend as families head out for summer vacation. Help your customers celebrate the start of summer with Memorial Day sales that embrace the season. From flip-flops to beach totes, make sure your offerings capture the excitement & build some buzz.
Customize Your Best-Selling Products
There’s no need to stick with your same inventory when you can experiment with print-on-demand to leverage the latest trends. Start by picking & choosing some of our summer-inspired ideas to customize for the Memorial Day season:
- Ladies Moisture-Wicking V-Neck Tee – Use our power-packed DIGISOFT™ technology to create vibrant designs on our moisture-wicking V-neck tees.
- Flip-Flops – Beach season is here, & you can impress customers with high-quality designs on lightweight flip-flops that are easy to slip on.
- Towels – Perfect for the pool, beach, or bathroom, our towels feature a soft polyester-microfiber front with a terry reverse side that pairs perfectly with your most inspired designs.
- Stainless Steel Water Bottle – Every summer vacation, a trip to the beach, or an afternoon hike needs a reliable stainless steel water bottle dressed up with your creativity.
- 12-Pack Cooler – With a heat-resistant lining, our water coolers feature large side mesh elastic trimmed pockets that look amazing with the help of our DIGISOFT™ printing.
- Travel Mug – Help customers kick off the summer travel season with an eye-popping travel mug in a variety of colors & design capabilities.
Whatever products you choose, CustomCat helps fuel your online store with the power of POD. Upload your designs to your CustomCat library, apply them to your favorite summertime products, & grab one of our easy integrations for your online store.
When someone purchases your products, our team gets to work producing & fulfilling them on behalf of your ecommerce business. With no minimum orders required, there’s no financial risk, & you can eliminate your need for inventory.
Learn how to get started with CustomCat here.
Take Time to Honor the Military
Take the time to remember the contributions of our military on Memorial Day, but make sure you get the holidays straight. Veterans Day honors the current military, while Memorial Day recognizes the men & women who died while serving. Memorial Day itself is a more somber affair, but the overall weekend is often a celebration of the summer season.
Beyond giving recognition to the fallen, you can also honor our current veterans with military-only specials & discounts. Remember to keep your sales respectful & consider the weight of the day when choosing your discount codes, sales copy, & promotional material.
Create Memorial Day-Specific Content
Whether you’re creating gift guides, blog posts, or YouTube videos for your online store, make sure to cater it around the Memorial Day theme. Give customers ideas on how to use your products, how to make the most of the weekend, & insights into what’s coming up next.
The holiday is also an opportunity to look over your social media channels. If all of your materials look the same, it’s time to jazz them up with Memorial Day-themed images & colors to help call out your sales.
Skip the Sale & Offer Up an Upgrade Instead
A hot sale isn’t the only way to command attention when it comes to Memorial Day shopping. You can skip the discounts altogether & offer a free upgrade instead. Consider offering free customization with your POD order or a digital download, like a summer vacation planner, to entice customers to stay & spend.
Beyond upgrades, cross-selling is also a good way to prompt customers to spend more in your online store. Link to similar items in your product descriptions or use a cross-selling app to automate the process & spur more sales. Make sure they relate to one another, whether patriotic or summer-themed, to maximize customer interest.
Segment Your Marketing Lists
If you’ve been in business for a while, you can leverage your data from last year to look for past Memorial Day trends. Or look through previous shopping sales weekends, like Black Friday & Cyber Monday, to determine who is the most likely to take advantage of your offers.
Once you identify which audiences are the most motivated by your sales, dig into your email & SMS marketing. Segment your lists & send out special VIP promos & flash sales to your best customers & let them know you’re rewarding them for their loyalty. The more you entice your customer segments to come & buy, the more likely they are to take advantage of future sales.
Beyond your sales spikes & trends from last year, think ahead. Take the time to update your data & take notes on what marketing tactics are working & what products are selling. By the time Memorial Day rolls around next year, you’ll have a playbook of how to leverage the shopping trends.
Host a Memorial Day Fundraiser
Consider partnering with a local veteran’s organization or a military non-profit to donate a portion of your Memorial Day sales to bolster their cause. You’ll give back while selling more to customers who care about veterans. But before your online traffic surges, make sure to design POD products that are relevant to the holiday, including American flags, patriotic tees, or military-themed accessories.
Drum Up Some Memorial Day Press
Before launching your Memorial Day promos, contact websites, online magazines, & influencers about your plans. You could generate some buzz & land on a curated round-up of the best sales for the holiday weekend. If you have an affiliate or referral program, you can also team up with other online retailers or social media influencers interested in promoting your products for a kickback.
What’s your favorite way to spark sales during Memorial Day? Let us know by leaving a comment!