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[Guide] Selling Custom POD Mugs

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By CustomCat - November 10th, 2020- in Guides Selling Guides

UPDATED: November 2020

Whether you’re starting your morning with a cup of coffee, serving hot cocoa to your kids who’ve just come in from building snow forts, or settling in with a relaxing cup of tea at the end of a long day, we bet you have a favorite mug for the occasion. The average American drinks 1.87 cups of coffee each morning — that means married couples are grabbing 14 mugs out of their cupboards each week! 

Mugs are one of the most popular low-cost gift options because they are so widely used & so easily customizable. They are the perfect gifts for sharing an inside joke, reminding a loved one they’re the “World’s Best,” or adding beauty to the daily act of drinking coffee or tea. Regardless of your niche, you won’t regret adding custom mugs to your ecommerce store. 

 

Pictured: AM11OZ in Black

 

Product Details:

11oz White Mug (XP8434)

Base Price: $3.75
CCLite Price: $5.75
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $13.75

  • High quality ceramic mug
  • Dishwasher safe
  • Microwave safe
  • White gloss 11 oz
  • Decorated with full wrap dye sublimation

15oz White Mug (21504)

Base Price: $4.25
CCLite Price: $6.25
Shipping Cost: $5.99 + $1.50 per additional item
Shipping Rate: Heavyweight Drinkware
MSRP: $14.25

  • High quality ceramic mug
  • Dishwasher safe
  • Microwave safe
  • White gloss 15 oz
  • Decorated with full wrap dye sublimation

11oz Black Mug (BM11OZ)

Base Price: $5.25
CCLite Price: $7.25
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $15.25

  • High quality ceramic mug
  • Dishwasher safe
  • Microwave safe
  • Black gloss 11 oz.
  • Decorated with full wrap dye sublimation

15oz Black Mug (BM15OZ)

Base Price: $5.75
CCLite Price: $7.75
Shipping Cost: $5.99 + $1.50 per additional item
Shipping Rate: Heavyweight Drinkware
MSRP: $15.75

  • High quality ceramic mug
  • Dishwasher safe
  • Microwave safe
  • Black gloss 15 oz.
  • Decorated with full wrap dye sublimation

 

11oz Color Changing Mug (21150)

Base Price: $7.00
CCLite Price: $9.00
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $17.00

  • Ceramic mug decorated with full wrap
  • Graphic is revealed when hot water is added
  • Black mugs are a slightly softer black than it appears where the design is printed
  • Not dishwasher safe; Microwave safe
  • Decoration Type: Sublimation

15oz Color Changing Mug (21550)

Base Price: $7.00
CCLite Price: $9.00
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $17.50

  • Ceramic mug decorated with full wrap
  • Graphic is revealed when hot water is added
  • Black mugs are a slightly softer black than it appears where the design is printed
  • Not dishwasher safe; Microwave safe
  • Sublimation

 

11oz Accent Mug (AM11OZ)

Base Price: $5.00
CCLite Price: $7.00
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
Available in 6 Accent Colors: Red, Light Blue, Green, Pink, Orange & Black
MSRP: $15.00

  • High Quality Ceramic Mug with two-tone rim and handle
  • Makes for the perfect gift
  • Top to bottom full wrap decoration
  • Dishwasher and Microwave Safe
  • Decoration Type: Sublimation

 

Silver Stainless Steel Travel Mug (XP8400S)

Base Price: $10.90
CCLite Price: $12.90
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $20.90

  • 14 oz. stainless steel construction
  • Friction lid, swivel spout, and comfort handle
  • Hand wash is recommended
  • Do not microwave
  • Product Dimensions: 6.2 x 6.2 x 3.375 (h x w x d) / 10.6 (circ.) inches

White Stainless Steel Travel Mug (XP8400W)

Base Price: $10.90
CCLite Price: $12.90
Shipping Cost: $4.99 + $1.50 per additional item
Shipping Rate: Lightweight Drinkware
MSRP: $20.90

  • 14 oz. stainless steel construction
  • Friction lid, swivel spout, and comfort handle
  • Hand wash is recommended
  • Do not microwave
  • Product Dimensions: 6.2 x 6.2 x 3.375 (h x w x d) / 10.6 (circ.) inches

 

Product Packaging:

CustomCat mugs ship in highly protective single-item packaging that all but eliminates transit breakage to ensure your customers receive beautiful products regardless of how far they travel.

(Packaging may vary for 15oz mugs until 11/16/20)

 

Design Guidelines:

As with all of our sublimated products, you can design your mugs via two methods.

  1. Upload a transparent PNG file
    • If you’re uploading a transparent art file & want your design printed on both sides of your mug, select the “Default” positioning preset. This will ensure your design is positioned on the center of the front & back of your mug. 
    • If you’d like to resize or reposition your artwork on your mug, selecting “Custom” positioning will allow you to do so. **Please keep in mind when selecting “Custom” positioning that your design will no longer print twice (on both sides of your mug). Instead, your design will print exactly as you’ve positioned it. 
  2. Upload product-specific artwork based on our Art Templates.
    • For design-savvy sellers, we have the option of uploading artwork that is specifically created for each product. This can be helpful for sellers who want to achieve a full-wrap look & fill the maximum printable area of each mug.
    • If you’ve created your artwork based on the specifications of our art templates, selecting “Full Front” positioning will result in your design printing on the maximum printable area of your finished product. If your design doesn’t fill the “Full Bleed” area of our design template, you can use “Custom” positioning to stretch your design to fill the entire artboard. 

**Note: If your design includes excess transparent areas, be sure to upload them directly to the product as shown below. If your images are uploaded to the design library or the bulk uploaders, the design will be trimmed to remove excess transparent space. 

Art Template Downloads:

   

   

   

   

Preset Options:

CC Preset:

Select this design position if you’re using a transparent PNG file & want your design printed on both sides of your mug. Selecting a background color will fill all transparent areas of your design & the full printable surface of the mug. In the example below, we’ve uploaded a transparent PNG file & maintained the default white background color so only our image is printed.

 

Custom:

Using the “Custom” design position gives you full control over the placement of your artwork on your product. Use this setting if you would like to resize or reposition your design on your product. In the example below, we’ve uploaded a transparent PNG image, but resized & repositioned it lower on the mug. In this example, our design will only print on one side of the mug since we selected “Custom” positioning.

Full:

Select this design position if you’ve used our art template to create a design specifically for this product. As you can see, the design wraps around the mug below as the design was created to the art template’s specifications. To check your design against the art template, select “Designer View.” If you’ve created your art properly, your design should extend beyond the red border of the art board behind your image. 

Please note: our current mug mockup does not display your design contoured around the curvature of the mug. Your design will be printed with a full wrap effect when selecting “Full” positioning.

Product Marketing:

Research shows that the average consumer planned to spend ~$61 on holiday decorations in 2019 — this category includes Holiday Ornaments. In addition to purchasing decorative ornaments for one’s own home, holiday ornaments are also one of the most popular holiday gift categories in ecommerce stores. 

 

Target Market Audiences:

Because mugs are so widely used, your target market audience is highly dependent on your niche. Custom mugs are purchased based on the appeal of the design itself — understanding the target market audience of your niche will be the best guide in identifying the target audience for your mugs. 

 

Marketing Tips

When creating your mug listings, it’s important that you highlight the most appealing aspects of the products. 

For instance, CustomCat’s mugs are made from high-quality ceramic with a high-gloss finish to ensure your design pops. Each mug is wrapped by hand & printed in Detroit, MI before being secured in our highly protective packaging for transit. 

 

Design:

Examples of design categories

  • Coffee Lovers
  • Geography (city/state/country)
  • Sports
  • Family Photos
  • “World’s Best” Grandma, Father, Son, Boss, etc.
  • Pet Photos
  • Abstract Designs
  • Jokes & Puns
  • Animal Designs
  • Holiday Themes
  • Milestone Designs
  • Personalized Mugs
  • Inspirational Phrases

 

Whether you’re a seasoned mug seller or this is your first year offering custom mugs to your customers, we’re here to help set you up for success. 

As always, if there are any tips you’d like to see added to this selling guide leave us a comment below or email [email protected].

 

Happy Selling!

 

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