How to Get More Traffic to Your Online Store
Ecommerce entrepreneurs all know the frustration of launching a brilliant product or service & watching traffic trickle in. Whether you’re new to the industry or looking to multiply your traffic, it takes some diligence & the right strategy. Here’s how to get started.
Amplify Your Content Marketing
Content marketing can amplify your organic traffic & keep your customers coming back for more when done correctly. There is a caveat. Your content needs to be valuable & engaging that offers value to your audience. The results can also be impressive. Studies show that 72% of marketers say content marketing increases engagement, & 72% also say it has increased their number of leads.
There’s no right way to create content, as long as your audience values it. Here are a few ways to get started:
– Product tutorials
– Case studies
– Blog posts
– Email newsletters
– Podcast interviews
– User-Generated Content from your audience
Focus on Organic SEO
Increase the strength & power of your content marketing by combining it with a robust SEO strategy. Ecommerce platforms like Shopify offer apps & plugins to streamline your SEO efforts. You can also brush up on your ecommerce writing for SEO, which drives over 1,000% more traffic than organic social media!
At its core, SEO is about choosing relevant keywords that people are searching for. It also takes consistency & time to see results in Google, but it is worth the time & effort.
Optimize Your Old Content
There are more ways to enhance your SEO & marketing efforts than generating brand new content. Instead, look through your old content & work to optimize it for SEO. Carefully choose your keywords with tools like Keyearch or UberSuggest. Work through some of your older articles, product descriptions, & ecommerce copy to enhance your SEO efforts.
Leverage Comparison Shopping Engines
Comparison Shopping Engines, or CSEs, increase your exposure to consumers & allow them to browse & compare the products they want. A few examples of comparison shopping engines include Google Shopping, Shopping.com, Pricegrabber, Shopzilla, & Idealo, to name a few. Each CSE will have its criteria, but optimizing your product images & listings is necessary to attract & convert the traffic you want.
Regularly Update Your Products
One of the best ways to attract more traffic is by regularly updating your products. Give your customers a reason to come back & buy more with new additions. If the idea of making room for new inventory is overwhelming, CustomCat’s print-on-demand or white label services can help.
With CustomCat’s print-on-demand, you can expand your products & easily offer high-quality products with customized designs in no time. You can learn more about CustomCat’s services here:
Look to Social Media Ads
Savvy ecommerce entrepreneurs are already leveraging the power of social media to elevate their brand to get seen & heard. You can also bolster your efforts with social media ads. Target specific audiences & try a few different ads to see what converts best. Remember to take advantage of tools like Facebook’s Pixel. Install it on your website, and the pixel tracks users & re-targets ads to them on Facebook.
Ask Customers to Spread the Word
Happy, loyal customers are the best advocate for your brand. But you need to ask for their referrals & praise to generate buzz. Add some copy like, “Do you love our products? Please help spread the word on social media or word-of-mouth,” on the bottom of your marketing emails. You can also post occasional reminders on social media & include reminders at the bottom of your blog posts.
Just remember not to overload customers with referral requests. It’s good practice to remind people regularly without overwhelming your communication & begging for the sale.
Launch a Giveaway
Generate some excitement by launching a giveaway through your email list, directly on your ecommerce site, & through social media. Choose a valuable product that your customers already covet.
Shopify apps like Social Boost Giveaways Contest trigger social actions with your launch to help spread the word. The app allows contestants to earn more points with options like Refer a Friend, Newsletter sign-up, share on Facebook, Tweet a hashtag on Twitter, subscribe to a YouTube Channel, & more. The app also offers campaign templates to make your giveaway quick & easy to launch.
Work with Affiliates to Promote Your Products
Affiliate marketing is a powerful way to sell more products & earn loyal customers at the same time. The idea is to partner with bloggers, non-competing businesses, & social media mavens who already attract your target audience. When they sell one of your products through their site, they earn a portion of the sale.
Spy on Your Competitors
There’s no reason to reinvent the wheel when it comes to traffic generation. Take inspiration from your competitors by seeing what they’re doing. Do they offer incredible sales? Are their graphics outstanding? Are they constantly engaging on social media? When you can study what your target market is already responding to, you can give them more of what they’re looking for. Of course, the idea is to gather ideas and inspiration & not swipe someone in your competition’s hard work.
Study Your Analytics
Getting more traffic to your ecommerce store is a big mystery until you dig into your analytics and see what’s really going on. Your ecommerce platform or Google Analytics tools give more profound insights into how people find your site & what they’re doing once they’re there. You’ll get a clear understanding of what keywords are converting, which referral systems or social media channels are driving traffic, & what pages your audience are visiting the most.
Generating more traffic to your ecommerce store is within reach with some persistence & a rock-solid strategy. Share what’s worked for your store by leaving a comment below!