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[Guide] Selling Custom POD Canvas

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By CustomCat - October 09th, 2020- in Guides Selling Guides

UPDATED: October 2020

Canvas has long held the reputation of high-class wall art — reserved for those who could purchase work in person from an artist at a gallery show. However, ecommerce has opened the door to canvas selling & purchasing to a wider array of individuals. This evolution has allowed artists to set their own purchase prices & given individuals the opportunity to customize their living or working spaces with a beautiful quality product. 

Selling customized canvas prints online is a hotter market than ever before. According to recent data, global online art sales amounted to approximately 4.82 billion U.S. dollars in 2019 — that figure is expected to more than double by 2025! Now is the perfect time to introduce canvas prints to your online store (or to order them for yourself).

Canvas Pricing Details:

Base Price: $7.00 – $63.00 — Price varies by size (see chart below)
CC Lite Price: $9.00 – $65.00 — Price varies by size
Shipping Price: Starting at $7.50, varies by size & shipping method (see chart below)
Suggested Sale Price (MSRP): $24.99 – 139.99 — MSRP varies by size (see chart below)

** This product is a single ship item. Canvas shipping charges are in addition to other products in your cart. 

*** UPS has imposed a temporary $5 “additional handling” surcharge (from October 4, 2020 to January 16, 2021) on all packages with the longest side exceeding 48 inches and/or with its second-longest side exceeding 30 inches. The rates above reflect these temporary shipping cost adjustments.

Our top-notch protective packaging is specifically designed for secure transport of our high-quality canvas. A tight plastic sleeve keeps the item securely in place during transport while the over-extended edges provide additional resilience against outside forces, making sure the package reaches its destination damage-free. If your customer orders more than one piece of canvas artwork, each unit will be shipped separately, each with its own unique tracking number to ensure safe delivery.

 

Product Description:

  • Abrasion resistant surface easily stands up to the print production process, packaging, & handling
  • Ready to Hang, Full Gallery Wrapped & Framed Canvas
  • 16 mil, 310gsm; Fine weave (oxford 1-over-1)
  • 35% cotton, 65% polyester; Satin Finish
  • 20 Background Color options

Canvas is available in 30 total sizes, with 3 shape variations & 2 depth variations

  • Square Canvas Sizes: 8” x 8”, 12” x 12”, 16” x 16”, 24” x 24”, & 36” x 36”
  • Each size available in 0.75” or 1.5” depth
  • Portrait Canvas Sizes: 8” x 12”, 12” x 18”, 16” x 24”, 24” x 36”, & 32” x 48”
  • Each size available in 0.75” or 1.5” depth
  • We recommend 1.5” depth for 24” x 36” & 32” x 48” canvas sizes
  • Landscape Canvas Sizes: 12” x 8”, 18” x 12”, 24” x 16”, 36” x 24”, & 48” x 32”
  • Each size available in 0.75” or 1.5” depth
  • We recommend 1.5” depth for 36” x 24” & 48” x 32” canvas sizes

Design Positioning Presets:

When creating a custom canvas print, you can use any of our Design Positioning Presets, but they each have their own advantages. 

Full:

Select the “Full” or “Full Front” design position if you’ve used our art template to create a design specifically for this product. As you can see, the design will display perfectly on the canvas mockup below as the design was created to the art template’s specifications for scaling to multiple print sizes (using the smallest safe area). To check your design against the art template, select “Designer View.” If you’ve created your art properly, your design should be able to be positioned to extend to the red border of the art board behind your image.

Default:

Select this design position if you’re using a transparent PNG file & a CustomCat background color. This design position will center your design in the center of your canvas. Selecting a background color will fill all transparent areas of your design, ensuring no unprinted white areas will remain on your finished product. In the example below, we’ve uploaded a white design & selected a blue background color in the CustomCat designer.

Custom: 

Using the “Custom” design position gives you full control over the placement of your artwork on your product. Use this setting if you would like to resize or reposition your design on your product. In the example below, we’ve uploaded a photo that is not designed to the specification of our canvas Art Template. We’ve resized the image within the CustomCat designer to ensure all the important parts of our design are within the safe area & selected a navy blue background color to fill the uncovered wrap edge. Because we did not extend our design to the red edges of the bleed area, the selected background color will print on our finished product. If we had not selected a background color, white area would have remained on our canvas since we did not extend our design through the Wrap Edge/bleed area.

 

How to Use Canvas Art Templates:

Click the image above to download our Canvas Art Templates.

 

When using our art template to create a design file that will be applied to multiple canvas sizes, make sure all of the important elements of your design are within the smallest size safe area

If you want to make your artwork more precise per size, you can also create different design files for each size based on those specific safe areas indicated within the art template. This is the preferred option of sellers who like to display certain design elements along the edges of the canvas’s front (such as an artist signature).  

To use our Canvas Art Templates in Photoshop, use the following process:

  1. Open the Template in Photoshop
  2. Go to File > Open PNG file & select your design
  3. Adjust your design so it’s aligned properly.
  4. When you are ready to save your file. Turn off the template layer by clicking the eye icon.
  5. Go to File > Save As, select PNG. Click ‘Save’.

 

Download editable PSD files of the images above HERE

Using Photoshop’s Content-Aware Fill:

Sellers who are creating one design file from an existing photograph may benefit from using Photoshop’s Content-Aware Fill tool to extend the edges of their artwork to the edges of the art template. Doing so will ensure that no white unprinted areas are shown on your finished product. Review the instructional video below if you’d like to learn to use this powerful tool. 

 

Product Marketing:

Our canvases are made from high-end satin material that allow observers to view the beautifully printed image from a wide angle point-of-view without experiencing any visible glow or shadows. Your prints are hand-stretched over pine frames constructed in-house. 

CustomCat canvas prints are abrasion-resistant to print production, packaging, & handling processes, ensuring that the product gets to your customers’ hands in the best condition ready to be hung & admired for years to come.

 

Design Inspiration:

  • Nature Photography
  • Family Portraits
  • Cityscapes
  • Animal Photography
  • Inspirational or Motivational Art
  • Typography Prints
  • Abstract Designs
  • Geometric Designs
  • Pop Culture Designs
  • Macro Photography

CustomCat Stylized Canvas Mockup Downloads:

To apply your design to any of the mockups provided above, use the following process:

  • Open the template in Photoshop. Make sure the layers panel is visible (Windows > Layers).
  • Double-click on the layer that’s named ‘@design’. A pop up will appear automatically which enables you to add your artwork onto the mockup.
  • Click ‘File’ > ‘Save’ and close the ‘Smart Object’.

Email Marketing Headline Ideas

  • Shop Gallery Wrapped Canvas
  • Trending Wall Art
  • Trending Portrait Prints / Trending Landscape Prints
  • Top Selling Typography Canvas (Multiple Sizes Available)
  • Shop More Than Just Canvas – Posters & Wall Flags
  • Popular Art Prints
  • Love it. Buy it. Hang it.
  • Everything you need to make your house yours – SHOP Canvas, Posters, and Wall Flags
  • They are ready to be hung!
  • Add Custom Art to Your Walls
  • Show your  ________ with official _______ wall art!
  • View More Designs Here
  • Quality Home Decorations
  • Eye-catching Wall Art for Every Corner

Call-to-Action Ideas

  • Glam up the walls!
  • Real walls, real fast! Shop today!
  • Grow your in-home creative collection!

Canvas may seem like an intimidating product to sell in your ecommerce store, but once you make the decision to start offering it to your customers, you’ll wonder why it took you so long to take the plunge.  

As always, let us know if there is any information you would like to see included in this selling guide. Feel free to comment below or email us at [email protected].

 

Happy Selling!

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