Tips for Spreading the Word About your Ecommerce Business
Maybe you’ve just found a pleasant little shop to sell your new shoe designs, or your business is finally building a solid customer base & you want to hire a couple of employees to manage all orders. Regardless of your situation, everyone gets to that point where ecommerce marketing becomes an enormous factor in maintaining a successful business.
Have you taken a step back to evaluate your current marketing tactics? Are you doing everything right, or can you implement other marketing campaigns to usher in more devoted customers?
Ecommerce marketing may be a tricky subject because it’s tough to seek out all of the ideas in one place. Luckily, we’ve done the work for you, guiding you on the trail to marketing success.
Publish Great Content
This may go without saying, but it’d be neglectful not to mention the importance of kick-ass content. If you want you can create it yourself, (free is always better right?) or call in the expert content writers.
If writing isn’t your specialty, or you simply just don’t have time, you’ll want to hire help. Creating stellar content is a great way for you to connect with your customers and drive traffic to your website.
Get Ad Promo Credits
You know that your target customers are often found on apps like Facebook and Google, but investing in a massive advertising campaign is out of your budget and not a viable option.
Many e-commerce stores may not know this, but there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services even offer discount codes as a part of their membership, so make sure to check & see if yours does. Ads are an essential piece to the puzzle to ensure that you are spotted by eager customers.
Reddit, a bare-bones social network self-titled the “front page of the web,” is a strong tool for your e-commerce store when/if used strategically. Reddit consists of a tech-savvy audience that bristles at any obvious marketing tactics.
To win at Reddit, share only truly great content, and post only to specific niches. There are subcategories (known as subreddits) including a number of the narrowest, most specific interests alive.
There’s a subreddit for just about everything, from penmanship to SEO. Find your niche, post content and dominate with your brand.
Be a Savvy Social Networker
As any business owner knows connecting on social media platforms is essential when striving for success. Create business accounts and make your presence known sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.
It’s no surprise that infographics are insanely powerful marketing tools. They’re visual, they’re easy to digest, and other people like to share them. However hiring a graphic designer can be expensive, but it doesn’t need to be.
Not sure where to start? Choose free, easy to use options like Canva or Visual.ly. They provide beginner & advanced templates for you to use, making it easier to include infographics for advertising.
LinkedIn is a social media site that’s often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with relationships, and share your blog posts. LinkedIn is an excellent place to market your content, share ideas, and build your brand.
Team up with a business associated with your industry (but not an immediate competitor) for a joint project or promotion. This can be done locally offline through an event or online with a webinar or promotional giveaway.
Partnering with another business means twice the attention. If you’re partnering with an industry-relevant business, you’re getting introduced to an entirely new audience associated with your niche. People pay big money for that sort of accessibility!
Remember, the best way to figure out what works for your audience is to test. So try out these expert-approved marketing tips to strengthen your ecommerce and boost your sales!