With so many choices, it can be challenging to choose the right scheduling tool. We know that there are always a million things to take into account with running a small business. Social media presence is one of them. For the sake of your branding – you should always have a social media strategy in place.

Here are some of the top budget-friendly social media scheduling platforms that may be right for you.
To make this article scannable, we categorized the tools by social media platforms.

Facebook

Facebook Creator Studio – FREE

• FREE tool to publish and schedule posts directly to Facebook & Instagram from your desktop!
• With this tool, you can manage, monetize, and measure content on all of your Facebook Pages and Instagram accounts.
• Manage interactions such as comments and messages for Facebook and Instagram within the same inbox.
• Track your audience: watch time, view counts, and follower activity.
• Get access to thousands of high-quality audio tracks and sound effects. With Facebook Creator Studio, you don’t need to pay for music subscriptions to create compelling vide

Pinterest

• With a business account, you can schedule Pins for the future.
• Schedule up to 30 posts within two weeks.

Instagram

Later

• Visual content calendar, you can easily drag and drop images and move them around to fit your needs.
• Additional Plans: PLUS – Schedule photos, videos, Instagram Stories, location tagging, hashtag suggestions, conversations, LinkedIn bio, and more for $9/mo.

Planoly

• Additional Plans: Solo Plan – an unlimited grid and story uploads (photos & videos) for $9/mo or $7/mo annually.
• Add a shop link for $40/mo. This feature allows you to create a shoppable gallery and to drive sales.
• Share to Facebook with a click of a button.

Iconosquare

• Iconosquare is a France-based leading Instagram and social media management tool, with over 10 million registered users.
• Schedule anything from a single image, video, carousels, and story updates.
• Instagram feed preview is available. Ultimately it’s a snapshot of what your feed will look like before you post.
• Anything you’ve used in the past will be tagged, so you won’t make the mistake of creating duplicate posts.
• In-depth analytics included – Instagram stories analytics, follower evolution, average engagement rate per post and reach, the best time to post, and more

Twitter

TweetDeck – FREE

• If you only use Twitter, don’t bother with any other tools.
• You can schedule as many tweets as you want ahead of time.

FOR ALL Platforms

Zoho – $10/mo (2 users, six profiles)

• Supports Facebook, Twitter, LinkedIn, Google My Business, and Instagram.
• Zoho offers a SmartQ predictions tool that publishes your content when your audience is the most active.

MavSocial – $16/mo (1 user, ten profiles)

• Join the conversation from the comfort of your dashboard (follow, like, reply, tweet, and more).
• Stock Image Store included.
• Build-in photo editing tool to add filters before posting your content.
• Supports Facebook, Twitter, Instagram, Youtube, LinkedIn, and Tumbler.

Social Pilot – $25/mo (3 users, 25 profiles)

• Customizable posts for social media platforms to get better engagement.
• Tag other profiles in your posts to get more views.
• Schedule a post without disturbing your scheduled content.
• Re-share evergreen posts (timeless content)  with a click of a button.
• RSS Feed Automation, what does that mean? Add RSS Feed URL and SocialPilot to view  favorite blogs and their new content automatically without ever opening a new browser window.
• Schedule images, videos, and gifs.
• In-depth analytics for these platforms (Facebook, Twitter, Pinterest, Google, and LinkedIn).

Hootsuite – FREE (3 profiles, 30 scheduled posts)

• Bulk Scheduling: You can fill your calendar by uploading a CSV file of an entire social media campaign (only Professional Plan).
• Take advantage of Hootlet extension to schedule posts as you surf the net.
• Hootsuite has one of the best social media metrics. Export your analytics reports in a variety of formats.
• Hootsuite connects with over 35 popular social networks.
• Hootsuite offers free courses to help you get started with social media channels.
• Additional Plans: Professional Plan – One user, ten accounts, unlimited scheduling, and analytics just for $29/mo or $228/year.

Buffer – FREE (1 user, 3 profiles, 10 scheduled posts)

• This platform is great for someone who is the sole owner of a business.
• Buffer alone is primarily used to schedule updates. If you want analytics, you must add the Analyze Plan for $50/mo. Overall, we feel obligated to say that without paying extra money for analytics, Buffer alone won’t do much for your business without the ability to track your progress.
• Additional Plans: Pro Plan – One user, eight accounts, and 100 queued posts per profile for $15/mo. Additionally, you may want to purchase the Analyze ($50/mo) and Reply (starting at $50/mo) plans.

If you haven’t used social media scheduling tools yet, now is the time to get started! Social media scheduling tools can help you stay relevant and consistent with your brand.
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