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5 Things To Do Before St. Patrick's Day

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By Becca - February 18, 2020- in Go-Getter Blog

What started as a Christian celebration has turned into festivals and parties all over the world. St. Patrick’s Day is celebrated on the 17th of March every year. People get involved in parades, festivals, and dances, not to mention people get dressed up in green attire or shamrocks. It’s the day of drinking, singing, bar hopping, and socializing.

1. Pick the right audience

St. Patrick’s Day is quite popular among 18-24 and 25-34 year-olds when it comes to apparel and accessory purchases.

NFR graph showing age of consumers who shop on St. Patrick's Day
Source: NRF

Collage students across the states will celebrate St. Patrick’s Day with green beer, kegs, bashes, and legendary St. Patrick’s themed parties. Be sure to get in front of the party school audience.
The Princeton Review surveyed 140,000 students at the 385 schools listed in their book, “The Best 385 Colleges.” Listed below are the top party schools that you should most definitely look into in terms of culture, events, etc.

1. Syracuse University

2. The University of Alabama – Tuscaloosa

3. University of Delaware

4. West Virginia University

5. Tulane University

6. University of California – Santa Barbara

7. Colgate University

8. Wake Forest University

9. Bucknell University

10. University of Rhode Island

scenery of a Guinnes LED signage
Colleges are a good start. However, students are not the only people who celebrate St. Patrick’s Day. Here’s a list of countries that celebrate St. Paddy’s Day too, in no particular order:

  • Montserrat, Argentina, Norway, Turkey, Japan, Croatia, New Zealand, India, United Arab Emirates, Singapore
  • Ireland – Dublin, Cork, Belfast, Derry, Galway, Kilkenny, Limerick, and Waterford

Downpatrick (Ireland), a small town outside of Belfast, is where Saint Patrick is said to be buried, so if you want to really hone down on your target marketing, this should be on top of your list.

  • USA – Pittsburgh, Buffalo, Savannah, Chicago, St. Louis, New York City, and Boston
  • United Kingdom – London, Manchester, Liverpool, and Birmingham
  • Australia – Sidney
  • Canada – Montreal
  • Russia – Moscow, Moscow, St Petersburg, Yekaterinburg, Voronezh, and Volgograd
  • Malta – Spinola Bay, Paceville, Floriana
  • Bosnia and Herzegovina – Sarajevo
  • Scotland – Coatbridge, Glasgow
  • Switzerland – Zurich (Kreis 4)

As you can see, St. Patrick’s Day celebrations are widespread. However, there are countries like the U.S., where customers go all out to buy green appeal and accessories.
Wherever you are, always know that with ecommerce you can capitalize on this holiday even from far away. Check out our Top St. Patrick’s Day Cities You Should Market to, where you’ll get a glimpse of popular St. Patrick’s Day markets.

2. Increase Social Media Brand Awareness

Consumers will be looking for inspiration well in advance. It doesn’t matter if they are looking for St. Paddy’s Day recipes or a fun shirt to wear. If you catch them at the right time, you may start a new relationship between the customer and your brand.
In today’s age, it’s essential to make your social media campaigns interactive – giveaways in the form of appeal will do just fine.
As you can see, Keogh’s Farm is giving a trip away. Giveaways are tricky and generally are about generating buzz. Make them work for you, not against you. Ask your followers to share their best outfits on Instagram stories and tag your brand. In return, they will be entered into a system where they can win the prize of your choosing.

3. Get Your Email Drip Campaigns Ready

Surprise your audience with unique subject lines and eye-catching graphics, something out of the ordinary that they have not seen before.
Get your email drip campaigns ready to go with the help of and MailChimp, the leading marketing tool to grow your business.
Sierra trading post email example for st patricks day

4. Create a New Line of Products

Gold, green, white, and yellow are ideal colors for St. Patrick’s Day celebrations.
Use words that are specific to the geographical location, or general St. Patrick’s Day words and sayings that everyone is familiar with like tipsy, lucky, drink mode, booze, shenanigans, etc.
You may also use graphics such as an Irish map, a pot of gold, clovers, shamrocks, etc.
Many people associate St. Patrick’s Day with day-drinking. For them, this time of the year is about spending time with peers. While we do have a SALE on long sleeves, we do suggest adding additional products to your store. Here are a few products that we believe will go well with St. Paddy’s celebrations: T-shirts, Hoodies, Beanies, Hats, Coolers, Cinch Packs, and Beer Steins.

5. Partner with Influencers

One of the best ways to promote your products is through an influencer. Validation from a respected member of the online community can go a long way.
When running a small business, you gotta budget. We get it, that’s why you should look into partnering with micro-influencers rather than top-tier influencers. Micro-influencers are more approachable and likely to help you gain authentic trust in your brand.
When you do your research about micro-influencers there are a few things you should keep in mind.
1. Do they have an audience that resamples your audience?
2. How often and in which way do they interact with their audience?
Where do I start? Start with your biggest fans – your follower list. It’s much easier to get in front of an audience that already adores you.

Template For Your Personal Use

We put together the requested lifestyle PSD Ad Template for your personal use. Click the link below to download the St. Patrick’s Day lifestyle template. Use this template as desired.

Download Ad Template

long sleeve ad template

Recommended Shipping Guidelines

Shipping should be promoted within your marketing strategy, always. Here are CustomCat’s St. Patrick’s Day Recommended Shipping Guidelines.

Also, be sure to check these top five spots to market to on St. Patrick’s Day.

This is your year. From now on, you’ll know how to make St. Patrick’s Day work for you. With trial and error, you can only go up. Have fun, and remember that this green holiday can be THE holiday that lifts your business out of the winter rut.
What marketing ideas are you implementing this year? Or maybe you want to try something entirely different? Great! Lucky you because we will be here for ya, printing, and sending packages out to your customers.

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