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[Guide] Selling Custom POD Blankets

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By CustomCat - November 09th, 2020- in Guides Selling Guides

UPDATED: October 2020

Baby, it’s cold outside — but let’s be honest, blankets are great year-round. Whether you’re snuggling up on the couch to watch a movie, laying out a summer picnic, enjoying the glow of a bonfire on a crisp Autumn night, or curling up in bed, a blanket will keep you cozy. 

When you consider their wide-reaching appeal, it’s easy to see why adding custom blankets to your online store is a great decision. The global market for blanket sales was a staggering 6.9 billion dollars in 2019 & it’s expected to jump to 9.9 billion by 2027. There’s no time like the present to join this ever-growing custom product market!

Pictured: MSHL & MSHM Blanket – Detailed View of Unprinted Side

Product Details:

CustomCat offers 9 sizes & styles of sublimated blanket. Below, you will find detailed descriptions of each blanket style, along with close-up photos of the blanket fabric to help you determine which blankets your customers will love the most.

Arctic Fleece Blanket:

FLM Arctic Fleece: $22.00
Suggested Retail Price: $54.99
Shipping Category: Heavyweight

FLL Arctic Fleece: $31.00
Suggested Retail Price: $74.99
Shipping Category: Heavyweight

  • Smooth, sturdy and warm fleece blanket.
  • Full color all over print; Prints edge to edge on one side
  • Machine wash separately in cold water; Tumble dry on low heat
  • Do not iron or press with heat; Do not dry clean
  • Decoration Type: Sublimation
  • Print Dimensions: Available in 2 sizes — FLM: 50” x 60”, FLL: 60” x 80”

 

Cozy Plush Fleece Blanket:

VPS Cozy Plush Fleece: $14.00
Suggested Retail Price: $39.99
Shipping Category: Lightweight

VPM Cozy Plush Fleece: $24.00
Suggested Retail Price: $59.99
Shipping Category: Heavyweight

VPL Cozy Plush Fleece: $33.00
Suggested Retail Price: $79.99
Shipping Category: Heavyweight

  • Luxurious, silky, cozy, ideal for snuggling
  • Full color all over print; Prints edge-to-edge on one side
  • Machine wash separately in cold water; Tumble dry on low heat
  • Do not iron or press with heat; Do not dry clean
  • Decoration Type: Sublimation
  • Print Dimensions: Available in 3 sizes — VPS: 30” x 40”, VPM: 50” x 60”, VPL: 60” x 80”

 

Mink Sherpa Blanket:

MSHM Premium Mink Sherpa: $24.00
Suggested Retail Price: $74.99
Shipping Category: Heavyweight

MSHL Premium Mink Sherpa: $33.00
Suggested Retail Price: $84.99
Shipping Category: Heavyweight

  • Premium Silky Smooth mink front; Extra Fluffy Sherpa back side
  • Full color all over print; Prints edge-to-edge on one side
  • Machine wash separately in cold water; Tumble dry on low heat
  • Do not iron or press with heat; Do not dry clean
  • Decoration Type: Sublimation
  • Print Dimensions: Available in 2 sizes — MSHM: 50” x 60”, MSHL: 60” x 80”

 

Woven Blanket:

WB56 Woven Blanket: $35.00
Suggested Retail Price: $69.99
Shipping Category: Heavyweight

WB68 Woven Blanket: $45.00
Suggested Retail Price: $89.99
Shipping Category: Heavyweight

  • Soft woven blanket with tasseled edges; 100% Polyester
  • Full color all over print; Prints edge-to-edge on one side; back side is multi-colored.
  • Machine wash separately in cold water; Tumble dry on low heat
  • Do not iron or press with heat; Do not dry clean
  • Decoration Type: Sublimation
  • Print Dimensions: Available in 2 sizes — WB56: 50” x 60”, WB68: 60” x 80”

Design Guidelines: 

As with all of our sublimated products, you can design your blankets via two methods.

  1. Upload a transparent PNG file & choose your background color. 
    • With this method, our “Default” positioning should be selected. Your design will be centered on each blanket with edge-to-edge background printing to ensure there are no unprinted areas on your product. If you’d like to resize or reposition your artwork on the ornament, selecting “Custom” positioning will allow you to place your design wherever you’d like while still ensuring edge-to-edge printing of your selected background color.
  2. Upload product-specific artwork based on our Art Templates.
    • For design-savvy sellers, we have the option of uploading artwork that is specifically created for each product. This can be helpful for sellers who want to print patterns or photos from edge to edge.
    • With this method, select “Full Front” positioning within our designer. If your design doesn’t look quite right or doesn’t fill the “Full Bleed” area of our design template, please use “Custom” positioning to stretch your design to fill the entire artboard. If your design fills the artboard in “Designer View” while you’re adding a product, this means no background or unprinted areas will show in your finished product. 
As always, be sure to review our Design Guidelines & Best Practices before creating your artwork.

 

Art Template Downloads:

**Sublimated Blanket Art Templates Updated November 2, 2020

For VPS:

For FLM, VPM, & MSHM:

For FLL, VPL, & MSHL:

For WB56:

For WB68:

 

To use our Blanket Art Templates in Photoshop, use the following process:

  1. Open the Template in Photoshop
  2. Go to File > Open PNG file & select your design
  3. Adjust your design so it’s aligned properly.
  4. When you are ready to save your file. Turn off the template layer by clicking the eye icon.
  5. Go to File > Save As, select PNG. Click ‘Save’.

 

Product Marketing:

CustomCat’s custom blankets are soft, cozy, & beautifully decorated. Each of our blankets is vibrantly printed from edge-to-edge on one side & hand packaged in water-resistant packaging to ensure safe delivery. 

 

Stylized Blanket Mockups:

We put together a collection of stylized blanket mockups for your personal use. Click the link below to download 3 lifestyle templates. Use these templates as desired.

Download Mockup Templates

Creating Mockups Images for Your Blankets

  1. Open the template in Photoshop. Make sure the layers panel is visible (Windows > Layers).

2. Double-click on the layer that’s named ‘@design’. A pop up will appear automatically which enables you to add your artwork onto the mockup.

3. Add your design. Click ‘File’ > ‘Save’ and close the ‘Smart Object’.

4. File > Export As > JPG.

 

Design Inspiration:

  • Photo Prints
  • Baby Blankets
  • Animal Prints
  • Decorative Patterns
  • Event Commemoration (Graduation, Wedding, First Baby) 
  • Inspirational Messages
  • Personalized Photo Collages
  • Holiday-Specific Designs
  • Geography (city-specific or a country’s flag)

 

Call-to-Action Ideas:

  • Cover up with a cozy blanket!
  • Baby, it’s cold outside. How about a blanket?
  • Give the Gift of Comfort
  • As cozy as customization gets!
  • Snuggle up with your new favorite blanket!

 

As always, let us know if there is any information you would like to see included in this selling guide. Feel free to comment below or email us at [email protected]

 

Happy Selling!

 

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