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Mother’s Day Product & Marketing Ideas

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By Susan - April 19, 2022- in Go-Getter Blog

Mother’s Day may not get the gift-giving fanfare of Christmas & birthdays, but it’s still a lucrative time of year for ecommerce sellers. It’s also the perfect time for customers to shower the Moms in their lives with love. According to a National Retail Federation survey, 83% of consumers plan to celebrate Mother’s Day & spend an average of $220.48 on gifts. That figure accounts for the highest in the survey’s history! 

Tap into the demand with these Mother’s Day product & marketing ideas.

 

-Products Ideas-

Decorative Pillow

Decorative pillows bring unique designs & home decor directly to your customers. Create a theme that pairs with a custom blanket or Mother’s Day ornament. Our pillows come in sizes small, medium, & large, and will be printed from edge to edge on both sides via sublimation. The cover also unzips & slips off for easy cleaning.

Cozy Blanket

A cozy blanket is a gift that gives back all year. Whether it’s a cool spring day or summer evening, a custom blanket is perfect for Mom. Choose from our collection of plush fleece, mink sherpa, or woven blankets. Each style will offer full color, all-over print that extends edge to edge on one side of the blanket. Plus, make it easy to create limited-time editions without worrying about ordering too much inventory.  

Upload your favorite destination-themed designs to CustomCat, & we’ll fulfill & ship them when they sell. You’ll give your customers the exact customizations they’re looking for without the headaches over excess overhead. Learn more about how CustomCat works here

Perfect Scoop Neck Tee

The Perfect Scoop Neck Tee is a colorful & comfortable way to spoil Mom. They come with a rib knit neck & are made of 100% ring-spun combed cotton. These shirts also give you more revenue potential with various colors to choose from.

Inspired Tote Bag

Inspiring, customized tote bags are always Mom-approved. Whether you sell gifts focused on gardeners or literary lovers, you can customize your own designs, quotes, & themes with print-on-demand technology. 

Customized Mugs

Any mother who is powered on coffee needs a customized mug. Use your email list to poll your customers on their favorite designs & sayings to repurpose into a line of drinkware. When you know exactly what your customers want, it’s easy to optimize your online store & earn more with less effort.

Beach Pullover

Summer is nearly here, & our Jersey Knit Pullovers make the perfect gift for Mother’s Day. Use our print-on-demand technology to customize on white or gray 100% combed ringspun cotton fine jersey. They’re also eco-friendly & don’t require any minimum orders. Print & sell only what you need & keep your overhead under control. Or sell en masse, & CustomCat will scale with your store to keep up with your customer demand.

Mother’s Day Heart Ornament

A heart-shaped ornament is a unique way for your customers to show their Moms they care. Customize with your own colors & original creations to fuel your online store. Ornaments easily double as wall art, can hang on plants, or serve as subtle home decor touches. Create a theme or show how multiple ornaments turn into a focal piece on someone’s wall, to increase your revenue. 

Need more product ideas? Get more inspiration from our top-selling print-on-demand (POD) products for spring.

 

-Marketing Ideas-

Promote Your Products with a Mother of the Year Contest 

Now that you have some ideas on what products to sell for Mother’s Day, it’s time to promote them. Start with a Mother of the Year contest with your customers. Ask them to submit essays, images, & memorable moments with their Moms. Ask contestants to spread the word via social media with a hashtag to promote your contest & gift the winner with a product from your store. 

Create a Mother’s Day Gift Guide

Some consumers have analysis paralysis when it comes to choosing the perfect gift for Mom. Create a Mother’s Day Gift Guide with an email marketing series or YouTube videos to promote your products. Give detailed advice on what type of Mom would love each product, how to use them, & what customization options are available to make them unique.

Bundle Your Mother’s Day Products at a Discount

If you’re looking to make a big push for Mother’s Day in your ecommerce empire, bundle your products at a discount. Choose like-minded items, like a Custom Throw pillow and a Cozy Plush Fleece Blanket. Or create a theme of designs across multiple products. You’ll make it easy for customers who want to go above & beyond for their Moms with gifts this year – plus it’ll boost your revenue.

Spotlight Moms in an Email Marketing Series

Stir the sense of nostalgia for your customers in an email marketing series that spotlights Moms. Collect customer stories & highlight famous mothers to get customers in the Mother’s Day frame of mind. Launch your promotion a few weeks before Mother’s Day to get a leg up on your competition & snag orders before the big day. 

Create a Mother’s Day Gift Landing Page

Customers want shopping options that make it easy to find unique gifts for Mom. Create a Mother’s Day landing page that showcases your gifts, customization options, & gift guides. Your audience won’t have a reason to bounce off your site when they can buy everything they need in one place. 

Let your customers know when the last day to order Mother’s Day products is to get perks like free shipping, flash sales, & on-time delivery. The idea is to prompt customers to buy & keep them on your site. You can also use a countdown timer on your landing page to spark a sense of urgency.

What are your favorite products to sell & promote during Mother’s Day? Let us know by leaving a comment below!

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