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Mother’s Day Product & Marketing Ideas

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By Susan - April 15, 2024- in Go-Getter Blog

Year after year, customers flock to online stores to find the perfect gifts to make their mothers feel appreciated. Mother’s Day may not get the gift-giving fanfare of Christmas & birthdays, but it’s still a lucrative time of year for ecommerce sellers.

It’s also the perfect time for customers to shower the Moms in their lives with love. According to a National Retail Federation survey, 83% of consumers plan to celebrate Mother’s Day & spend an average of $220.48 on gifts. That figure accounts for the highest in the survey’s history! 

Tap into the demand with these Mother’s Day product & marketing ideas.


-Products Ideas-

Decorative Pillows

Decorative pillows bring unique designs & home decor directly to your customers. Your customers can create custom pillows with family memories, grandkids’ names, or loving phrases to remind mom how much they care! Our pillows come in sizes small, medium, & large, and will be printed from edge to edge on both sides via sublimation. The cover also unzips & slips off for easy cleaning.

Premium Apparel

A comfy top is appreciated by Moms & Grandmas alike. Selling Mother’s Day t-shirts & sweatshirts will help your customers show their love. We have more than 100 apparel options in our catalog, all custom printed with revolutionary DIGISOFT® printing that ensures these Mother’s Day gifts won’t crack or fade.

Cozy Blankets

There’s no better way to say “I Love You, Mom” than with a personalized blanket adorned with photos of the people she loves most. Whether it’s a cool spring day or summer evening, a custom blanket is perfect for Mom. Choose from our collection of plush fleece, mink sherpa, or arctic fleece. Each style will offer full color, all-over print that extends edge to edge on one side of the blanket. 

Upload your favorite destination-themed designs to CustomCat, & we’ll fulfill & ship them when they sell. You’ll give your customers the exact customizations they’re looking for without the headaches over excess overhead. Learn more about how CustomCat works here

Inspired Tote Bag

Inspiring, customized tote bags are always Mom-approved. Whether you sell gifts focused on gardeners or literary lovers, you can customize your own designs, quotes, & themes with print-on-demand technology. 

11oz & 15oz Accent Mugs

Whether fueling mom for the day or helping her wind down at night, our 11 & 15oz Accent Mugs are sure to hit the mark with a little splash of color.  Use your email list to poll your customers on their favorite designs & sayings to repurpose into a line of drinkware. When you know exactly what your customers want, it’s easy to optimize your online store & earn more with less effort.

Canvas Prints

Help your customers fill their mothers’ walls the way so many mothers prefer — with custom canvas prints of their beautiful families. Our custom canvas prints are hand stretched & ship individually to ensure your customer’s perfect canvas arrives at their doorstep in perfect condition.

-Marketing Ideas-

Promote Your Products with a Mother of the Year Contest 

Now that you have some ideas on what products to sell for Mother’s Day, it’s time to promote them. Start with a Mother of the Year contest with your customers. Ask them to submit essays, images, & memorable moments with their Moms. Ask contestants to spread the word via social media with a hashtag to promote your contest & gift the winner with a product from your store. 

Create a Mother’s Day Gift Guide

Some consumers have analysis paralysis when it comes to choosing the perfect gift for Mom. Create a Mother’s Day Gift Guide with an email marketing series or YouTube videos to promote your products. Give detailed advice on what type of Mom would love each product, how to use them, & what customization options are available to make them unique.

Bundle Your Mother’s Day Products at a Discount

If you’re looking to make a big push for Mother’s Day in your ecommerce empire, bundle your products at a discount. Choose like-minded items, like a Custom Throw pillow and a Cozy Plush Fleece Blanket. Or create a theme of designs across multiple products. You’ll make it easy for customers who want to go above & beyond for their Moms with gifts this year – plus it’ll boost your revenue.

Spotlight Moms in an Email Marketing Series

Stir the sense of nostalgia for your customers in an email marketing series that spotlights Moms. Collect customer stories & highlight famous mothers to get customers in the Mother’s Day frame of mind. Launch your promotion a few weeks before Mother’s Day to get a leg up on your competition & snag orders before the big day. 

Create a Mother’s Day Gift Landing Page

Customers want shopping options that make it easy to find unique gifts for Mom. Create a Mother’s Day landing page that showcases your gifts, customization options, & gift guides. Your audience won’t have a reason to bounce off your site when they can buy everything they need in one place. 

Let your customers know when the last day to order Mother’s Day products is to get perks like free shipping, flash sales, & on-time delivery. The idea is to prompt customers to buy & keep them on your site. You can also use a countdown timer on your landing page to spark a sense of urgency.

What are your favorite products to sell & promote during Mother’s Day? Let us know by leaving a comment below!

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