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How to Improve Your Activewear Sales Revenue

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By Emily Nelson - August 30, 2022- in Go-Getter Blog

If you’re looking to accelerate your activewear sales, you’re not alone. Statistics vary depending on your industry, but overall shows that small business profits often happen after the two-year mark! Of course, every business is unique & you can speed up the process by focusing on proven strategies to improve your sales revenue & keep scaling your business. Here are a few ways to get started & earn more money.

Show Real-Life Activewear Examples

The name says it all. Activewear should be about providing a comfortable way to stay active & look great while doing it. Other apparel lines may do well in enticing audiences with a few static product images, but activewear requires real-life examples. 

Ask customers to post photos, videos, or GIFs of themselves in your activewear with relevant hashtags. Or lean into your business & step into the role of your own model. Show off the features of your line and emphasize the benefits, including being stylish, breathable & regulating your body temperature. Some people also have sensitivity to specific fibers or want to know how well the custom design holds up to wash, wear, & tear. When you use researched & tested print-on-demand methods, like DIGISOFT™, you’ll know you’re getting the highest quality design that even works on soft, quick-wick fabric that activewear lines are often known for.

Diversify Your Product Offerings

There’s always a way to diversify & sell complimentary items in your online store. Activewear jackets, shirts, shorts & pants pair nicely with things like water bottles and bags. You can also create customized & personalized product lines with similar design themes for your audience. For example, you can sell activewear hoodies with leggings & a water bottle with the same design, quote, or image.

Remember, product diversification is about giving your audience more of what they want. Ask them directly what they want to purchase through an email newsletter, survey, or poll & offer examples. You can even pre-sell items that you haven’t created yet based on their feedback. Here are some of the POD activewear-related products you can sell with CustomCat. Just customize & promote your favorites & we’ll produce & fulfill everything for you. 

Lower Your Overhead While Selling More

It’s not enough to just earn revenue in your ecommerce store; you also need to keep your overhead in check to maximize your profit potential. Research shows that 66% of small businesses face financial challenges, with 43% claiming the most prominent challenge is paying operating expenses.

Although you can’t eliminate all of your overhead, there are ways to reduce it. Start by prioritizing operational spending on your selling platform, professional bookkeeping or legal services, & high-quality customer service. Meanwhile, you can slash your overhead by using CustomCat’s POD services. We help fuel your business by producing & fulfilling all of your latest creations without any upfront fees. You earn money when you sell & never have to carry overhead. 

Learn more about getting started with CustomCat here.

Re-evaluate Your SEO

Many online entrepreneurs shy away from honing in on their SEO efforts, despite how crucial it is to success. SEO, or search engine optimization, is the process of improving both the quality & quantity of incoming website traffic. In other words, it’s not enough to just gain visitors; they also need to convert to paying customers.  

SEO is often considered complex & mysterious that only pros can master. In reality, there are proven systems & tools to help keep you on track & grow your business. At its core, SEO is all about naturally integrating keywords & phrases that your audience is looking for. Of course, those keywords should also relate to their search intent to buy, for example, “customized activewear hoodies.”

Start treading into the SEO game by developing blog posts & product copy with keywords & phrases that relate to your activewear. Keep in mind any content you produce should offer value & sound natural. You can also use plugins to help fill in your metadata or SEO keywords for a platform like Shopify, Oberlo, or WordPress. 

Rescue Abandoned Shopping Carts

There’s good news & bad news about abandoned shopping carts just sitting there waiting to complete their purchase. Research shows that 69.57% of online shopping carts are abandoned. That means for every 100 potential customers, 70 will leave without purchasing anything. The upside is they are all warm leads or interested customers who got sidetracked for some reason.

Abandoned shopping cart apps, like Carti Abandoned Cart Recovery or Recart, can help save those sales. Prompting would-be customers with reminders, a limited-time discount code, or free shipping can all help incentivize their purchase completion.

Request Online Reviews

Online reviews could make or break your business, with 93% of consumers reporting that reviews influenced their purchase decisions. Prompt customers to leave a review after receiving their items or check in to see if they are satisfied. Offering a VIP discount code also helps prompt a review & get more visibility for your business.

Create a Brand Personality

Brand personalities are a framework that helps you shape how your audience views & responds to your product. They’re also an integral part of building your ecommerce business. Without one, you’re a generic digital storefront competing for attention. 

For example, let’s say your activewear line is about being a rebel in the market or highly creative. Your promotion, copywriting, & advertising should all focus on those elements to attract your target audience. You can add photos & videos that nail down the attitude & vibe that you want your audience to resonate with. 

Refocus Onto What’s Working 

You can use all of the best ecommerce marketing practices on the planet & find some of them just don’t work for your business. Maybe all of your traffic comes from social media & not SEO. Although it’s still wise to include relevant keywords in your product copy, there’s no need to put your primary focus on an area like SEO if your audience is coming from in the first place. 

Your ecommerce business is unique, & your marketing efforts should follow accordingly. Don’t be afraid to study your analytics & zero in on your best strategies & focus on what’s converting. 

 

How do you improve your activewear sales revenue? Let us know by leaving a comment below!

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