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Effective Father's Day Marketing Ideas

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By Becca - May 7, 2018- in Go-Getter Blog

Balance is everything. Both mother and father take on remarkably important roles to shape a bright future for their children.

It’s certainly not a walk in a park to be a father yet alone a good dad.

According to the National Retail Federation; in 2017 the biggest share of spending on Father’s Day went to special outings such as ball games, concerts, dinners, and apparel

These days everyone has their own brand. We spend countless hours advertising ourselves on social media whether it is in hopes of inspiring or generating revenue.

As ecommerce business owner you have an opportunity to craft a carefully thought out Father’s Day designs and sell Print-On-Demand products for this very special day.

With CustomCat it won’t cost you much.  We are On-Demand Order Fulfillment Center ready to help you promote your brand. 

Target Audience

Busy mothers doing their absolute best balancing their full-time jobs with every little thing in-between. Children play a crucial part in the decision buying process too.

The key is to make your designs either very broad or target specific attributes of dads. Create a Father’s Day product catalog to cross-promote a variety of types of products.  

Military Dad

We have over 70 million American fathers serving in U.S. military away from their homes.

Recognize Father’ Day, it doesn’t take a whole lot to say thank you on social media. A simple tweet or short blog post dedicated to all those who serve can go a long way.

In addition to acknowledging military fathers, you can offer 40% OFF products to support of U.S. Veterans. 

Outdoor Dad

Baseball Dad

Modern Dad

Celebrate for a Week

Photo contests are time and user-friendly. Photos are worth of thousand words.

They will drive community engagement which will create wider online exposure.

People love to be heard and featured. Make your audience feel special.  Build long-lasting connections.

Run Multiple Image Ads


According to Statista, in September 2017, Instagram reached a record of 800 million users.

Big and small businesses are using Instagram to connect brands with customers.

Today, Instagram offers a huge opportunity to advertise your products. 

This Father’s Day, tailor your products to interests – history geeks, movie buffs, outdoorsmen, concert fanatics and good-ole sports nuts.  

Are you doing anything fun on Father’s Day, leave us a comment below. 


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