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Ecommerce Marketing Checklist for the Holidays

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By Becca - September 12th, 2019- in Go-Getter Blog

Whether you are a big-time ecommerce pro or you are just starting your journey in this crazy ecommerce world, we want to help! Here’s a simple to-do list to get your ducks in a row before the start of the holiday madness.

Store Maintenance

? Prepare your landing pages

? Fix broken links, 404 errors, and any other issues

? Set up abandoned cart recovery emails, chatbots, coupon codes, customer loyalty programs, web push notifications, and exit pop-ups

? Check website speed

? Streamline website navigation

? Implement a great checkout process

? Adjust website SEO for the holiday season

? Holiday-optimize product feeds

? Place tracking pixels (Google AdWords)

? Test mobile and desktop performance

? Adjust shipping and return policies in case of changes

? Evaluate the security of your website

? Add “coming soon” or “holiday countdown” pages

? Add holiday keywords

? Prepare store banners

? Update your “About Us” page

? Adjust pricing

? Create holiday greetings

? Set up cross-sells and up-sells

? Personalize your product descriptions

? Choose holiday temporary color palette for your website

? Add site links

? Add reviews extensions

? Add copyright message to your website

? Optimize your title image metadata

Email Marketing

? Create newsletters (product recommendations and holiday guides) and transactional content (empty cart, thank you, and follow-up emails)

? Segment email list

? Schedule email campaigns and double-check automated emails

? Use personalization

? Run A/B testing

? Batch writing of subject lines and copies

? Make your call-to-action visible

? Check for broken images and links

? Create festive headers and footers

? Mobile-optimize emails

? Pair email and social marketing together

? Add unsubscribe button

? Proofread, proofread, and proofread

? Make sure all links are working properly

? Monitor the metrics

? Check social icon links and their functionality

? Check if dynamic content works correctly

Social Media Marketing

? Have a calendar with dates of promotions ready

? Use relevant product hashtags

? Post photos of products and include direct links

? Include call-to-actions

? Change profile and cover photos to holiday-related images

? Redefine your audience

? Create content that people would want to share

? Set a specific time of day to answer your fans (comments, concerns, and questions)

? Identify best-performing posts and modify scheduled posts to meet criteria of the best performing posts

? Reach out to influencers

? Prepare copies and images (photos)

? Schedule evergreen social media posts ahead of time

? Choose holiday temporary color palette to keep posts consistent

? Include interactive life chat support on Facebook

? Optimize your Pinterest (people search Pinterest for gift ideas, especially during the holiday season)

PPC Advertising

? Set a budget

? Set key dates

? Create a buyer persona/target audience

? Craft messages

Post Holidays

? Mark your next year calendar with the major events that worked in the past

? Gather feedback from customers

? Compile analytics reports for next year (email, social, and PPC)

 

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