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Ecommerce Marketing Checklist for the Holidays

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By Becca - September 12, 2019- in Go-Getter Blog

Whether you are a big-time ecommerce pro or you are just starting your journey in this crazy ecommerce world, we want to help! Here’s a simple to-do list to get your ducks in a row before the start of the holiday madness.

Store Maintenance

? Prepare your landing pages
? Fix broken links, 404 errors, and any other issues
? Set up abandoned cart recovery emails, chatbots, coupon codes, customer loyalty programs, web push notifications, and exit pop-ups
? Check website speed
? Streamline website navigation
? Implement a great checkout process
? Adjust website SEO for the holiday season
? Holiday-optimize product feeds
? Place tracking pixels (Google AdWords)
? Test mobile and desktop performance
? Adjust shipping and return policies in case of changes
? Evaluate the security of your website
? Add “coming soon” or “holiday countdown” pages
? Add holiday keywords
? Prepare store banners
? Update your “About Us” page
? Adjust pricing

? Create holiday greetings

? Set up cross-sells and up-sells
? Personalize your product descriptions
? Choose holiday temporary color palette for your website
? Add site links

? Add reviews extensions

? Add copyright message to your website
? Optimize your title image metadata

Email Marketing

? Create newsletters (product recommendations and holiday guides) and transactional content (empty cart, thank you, and follow-up emails)
? Segment email list
? Schedule email campaigns and double-check automated emails
? Use personalization
? Run A/B testing
? Batch writing of subject lines and copies
? Make your call-to-action visible
? Check for broken images and links
? Create festive headers and footers
? Mobile-optimize emails
? Pair email and social marketing together
? Add unsubscribe button
? Proofread, proofread, and proofread
? Make sure all links are working properly
? Monitor the metrics
? Check social icon links and their functionality
? Check if dynamic content works correctly

Social Media Marketing

? Have a calendar with dates of promotions ready
? Use relevant product hashtags
? Post photos of products and include direct links
? Include call-to-actions
? Change profile and cover photos to holiday-related images
? Redefine your audience
? Create content that people would want to share
? Set a specific time of day to answer your fans (comments, concerns, and questions)
? Identify best-performing posts and modify scheduled posts to meet criteria of the best performing posts
? Reach out to influencers
? Prepare copies and images (photos)
? Schedule evergreen social media posts ahead of time
? Choose holiday temporary color palette to keep posts consistent

? Include interactive life chat support on Facebook

? Optimize your Pinterest (people search Pinterest for gift ideas, especially during the holiday season)

PPC Advertising

? Set a budget
? Set key dates
? Create a buyer persona/target audience
? Craft messages

Post Holidays

? Mark your next year calendar with the major events that worked in the past
? Gather feedback from customers
? Compile analytics reports for next year (email, social, and PPC)


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