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[Guide] Selling Custom Doormats

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By Sarah - March 27, 2023- in Go-Getter Blog Guides Selling Guides

There’s no better way to complete a room than by adding a custom doormat to welcome guests into your home. Our custom indoor doormats allow you to add a pop of color, a silly pun, or a holiday touch to your customers’ homes.  

The market value of indoor doormats has increased by 5% each year over the last 5 years, reaching almost 7 billion dollars in 2021. Indoor doormats are the perfect addition to your housewares collection. Whether you’re designing for style, for the holidays, or for a specific niche, doormats are a consistently popular product on the market that your customers will love.

Product Details:

CC Lite Price: $21.88
CC PRO Price: $17.50
Shipping Category: Heavyweight
Domestic Economy Shipping Cost: $7.99 + $2.50 for each additional
Suggested Retail Price: $34.95

  • 100% Polyester, 1230 GSM textured front
  • 100% Polyester non-skid black back
  • 20″ L x 31.5″ W; Vibrantly printed from edge-to-edge via Sublimation
  • Perfect for use as an Indoor Door Mat, Entry Rug, or Accent Rug
  • Spot clean with cold water; Direct sunlight may cause color to fade


Product Photo(s):

Design Guidelines:

You can design your doormats via two methods.

  1. Upload a transparent PNG file & choose your background color. 
    • With uploading a transparent PNG file, our “Default” or “Custom” positioning options should be selected. After uploading, you can choose any background color from the available options to fill any transparent areas within your design. With Default positioning, your design will be centered on each doormat with edge-to-edge background printing to ensure there are no unprinted areas on your product. If you’d like to resize or reposition your artwork on the poster, selecting “Custom” positioning will allow you to place your design wherever you’d like while still ensuring edge-to-edge printing of your selected background color.
  2. Upload product-specific artwork based on our Art Templates.
    • For design-savvy sellers, we have the option of uploading artwork that is specifically created for each product. This can be helpful for sellers who want to print patterns or photos from edge to edge.
    • With this method, select “Full Front” positioning within our designer. If your design doesn’t look quite right or doesn’t fill the “Full Bleed” area of our design template, please use “Custom” positioning to stretch your design to fill the entire artboard. If your design fills the artboard in “Designer View” while you’re adding a product, this means no background or unprinted areas will show in your finished product.

Design Positioning Presets:

When creating a custom doormat, you can use any of our Design Positioning Presets, but they each have their own advantages.


Select the “Full” or “Full Front” design position if you’ve used our art template to create a design specifically for this product. As you can see, the design will display perfectly on the doormat mockup below as the design was created to the art template’s specifications.


Select this design position if you’re using a transparent PNG file & a CustomCat background color. This design position will center your design in the center of your doormat. Selecting a background color will fill all transparent areas of your design, ensuring no unprinted white areas will remain on your finished product. In the example below, we’ve uploaded a colorful design & selected a white background color in the CustomCat designer.


Using the “Custom” design position gives you full control over the placement of your artwork on your product. Use this setting if you would like to resize or reposition your design on your product. In the example below, we’ve uploaded a graphic that is not designed to the specification of our doormat Art Template & placed it in the bottom right corner of the safe area of the doormat.

Art Template


Product Marketing:

Suggested Retail Price: $34.95

Our Indoor Doormats are the perfect addition to home, office, or business. Vibrantly printed from edge-to-edge via Sublimation, these custom doormats have a woven textured front & black non-skid back. You can rest assured that your custom doormat will stay exactly where you want it. This product is perfect for use as an Indoor Door Mat, Entry Rug, or Accent Rug

Design Inspiration

  • Personalized Family Welcome Mats
  • Holiday-specific designs
  • Personalized Business Logos
  • Punny Sayings
  • Oriental prints
  • Photography
  • Animal Prints
  • Decorative Patterns
  • Inspirational Messages
  • Personalized Photo Collages

Lifestyle PSD Mockups (Click to Download):

Add custom doormats to your ecommerce store today!

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