[Guide] Selling Custom POD Canvas

UPDATED: October 2024

Canvas has long held the reputation of high-class wall art — reserved for those who could purchase work in person from an artist at a gallery show. However, ecommerce has opened the door to canvas selling & purchasing to a wider array of individuals. This evolution has allowed artists to set their own purchase prices & given individuals the opportunity to customize their living or working spaces with a beautiful quality product.

The online art market has far exceeded expectations since 2019. Back then, global online art sales were valued at approximately USD 4.82 billion, with projections to double by 2025. Fast forward to 2022, and the market has already surged to USD 14.38 billion, nearly tripling the original figure. With forecasts now projecting it to reach USD 23.79 billion by 2030, the growth continues at an impressive rate of 6.5% annually. North America, particularly the U.S., leads this booming sector. If you haven’t already, now is the ideal time to add customized canvas prints to your store and tap into this thriving market.

Canvas Pricing Details:

Base Price: $7.00 – $63.00 — Price varies by size
CC Lite Price: $9.00 – $63.00 — Price varies by size (Please see Catalog for details)
Shipping Price: Starting at $7.50, varies by size & shipping method (see chart below)

** This product is a single ship item. Canvas shipping charges are in addition to other products in your cart.

***PLEASE NOTE: The 3 largest sizes of each canvas will ship with UPS Ground by default. UPS Ground shipments cannot be delivered to PO Boxes.

Our top-notch protective packaging is specifically designed for secure transport of our high-quality canvas. A plastic sleeve keeps the item safe from dings & scratches during transport making sure the package reaches its destination damage-free. If your customer orders more than one piece of canvas artwork, each unit will be shipped separately, each with its own unique tracking number to ensure safe delivery.

Product Packaging details:

Canvas is placed in a protective plastic bag for protection in transit

• Canvas Size: 8″x12″ BXMS8 ( 8.5″ x 13.75″) 0.35 lbs
• Canvas Size: 12″ x 16″ BXMS12 ( 20″ x 12.25″ x 2″) 0.69 lbs
• Canvas Size: 18″ x 12″ BXMS12 ( 20″ x 12.25″ x 2″) 0.78 lbs
• Canvas Size: 16″ x 20″BXMS16 ( 25.75″ x 16.5″ x 2″) 1.16 lbs.
• Canvas Size: 16″ x 24″ BXMS16 ( 25.75″ x 16.5″ x 2″) 1.39 lbs.
• Canvas Size: 20″ x 24″ BXMS20 ( 20.5″ x 31.625″ x 2″) 1.73 lbs
• Canvas Size:  20″ x 30″ BXMS20 ( 20.5″ x 31.625″ x 2″) 2.17 lbs
• Canvas Size: 24″ x 36″ BXML24 ( 37.5″ x 24.5″ x 2″) 3.12 lbs

Product Description:

• Made with 35% cotton, 65% polyester fine weave (oxford 1-over-1) fabric for maximum detail and vibrant colors.
• Features a thick 16 mil, 310gsm weight material with a durable, hard-backed front face for an added layer of protection.
• Professionally wrapped and framed with precise accuracy for clean edges. Finished with a hard backing to hide canvas edges. Comes with pre-drilled holes for easy hanging
• Eco Friendly Canvas framing made with approximately 90% recycled content, with 75% recycled fronts and 100% recycled backs.
• Decoration Type: Sublimation

Canvas is available in 30 total sizes, with 2 shape variations

• Portrait Canvas Sizes: 8” x 12”, 12″ x 16″, 12” x 18”,16″ x 20″ 16” x 24”,20″ x 24″, 20″x30″, & 24” x 36” 
• Landscape Canvas Sizes: 12” x 8”, 16″ x 12″, 18” x 12”, 20″ x 16″,  24” x 16” 24″ x 20″, 30″ x 20″, & 36” x 24”

Design Positioning Presets:

When creating a custom canvas print, you can use any of our Design Positioning Presets, but they each have their own advantages. 

Full:

Select the “Full” or “Full Front” design position if you’ve used our art template to create a design specifically for this product. As you can see, the design will display perfectly on the canvas mockup below as the design was created to the art template’s specifications for scaling to multiple print sizes (using the smallest safe area). To check your design against the art template, select “Designer View.” If you’ve created your art properly, your design should be able to be positioned to extend to the red border of the art board behind your image.

CC Preset:

Select this design position if you’re using a transparent PNG file & a CustomCat background color. This design position will center your design in the center of your canvas. Selecting a background color will fill all transparent areas of your design, ensuring no unprinted white areas will remain on your finished product. In the example below, we’ve uploaded a white design & selected a blue background color in the CustomCat designer.

Custom: 

Using the “Custom” design position gives you full control over the placement of your artwork on your product. Use this setting if you would like to resize or reposition your design on your product. In the example below, we’ve uploaded a photo that is not designed to the specification of our canvas Art Template. 

We’ve resized the image within the CustomCat designer to ensure all the important parts of our design are within the safe area & selected a black background color to fill the uncovered wrap edge. Because we did not extend our design to the edges of the bleed area, the selected background color will print on our finished product. If we had not selected a background color, white area would have remained on our canvas since we did not extend our design through the Wrap Edge/bleed area.

How to Use Canvas Art Templates:

To Design your artwork for a specific canvas size:

When using our art template to create a design file that will be applied to multiple canvas sizes, create your design using the template for the smallest size you plan to sell. Please ensure all the important elements of your design are contained within the safe area for the smallest size canvas you’re creating in order to ensure your design prints as intended.

 
If you want to make your artwork more precise per size, you can also create different design files for each size based on those specific safe areas indicated within the art template. This is the preferred option of sellers who like to display certain design elements along the edges of the canvas’s front (such as an artist signature).

To use our Canvas Art Templates in Photoshop, use the following process:

1. Open the Template in Photoshop
2. Go to File > Open PNG file & select your design
3. Adjust your design so it’s aligned properly.
4. When you are ready to save your file. Turn off the template layer by clicking the eye icon.
5. Go to File > Save As, select PNG. Click ‘Save’.

Landscape Canvas Size Guide:

Portrait Canvas Size Guide:

Using Photoshop’s Content-Aware Fill:

Sellers who are creating one design file from an existing photograph may benefit from using Photoshop’s Content-Aware Fill tool to extend the edges of their artwork to the edges of the art template. Doing so will ensure that no white unprinted areas are shown on your finished product. Review the instructional video below if you’d like to learn to use this powerful tool. 

Product Marketing:

Our canvases are made from high-end satin material that allow observers to view the beautifully printed image from a wide angle point-of-view without experiencing any visible glow or shadows. Your prints are hand-stretched over pine frames constructed in-house. 
CustomCat canvas prints are abrasion-resistant to print production, packaging, & handling processes, ensuring that the product gets to your customers’ hands in the best condition ready to be hung & admired for years to come.

Design Inspiration:

• Nature Photography
• Family Portraits
• Cityscapes
• Animal Photography
• Inspirational or Motivational Art
• Typography Prints
• Abstract Designs
• Geometric Designs
• Pop Culture Designs
• Macro Photography

CustomCat Stylized Canvas Mockup Downloads:

To apply your design to any of the mockups provided above, use the following process:

• Open the template in Photoshop. Make sure the layers panel is visible (Windows > Layers).
• Double-click on the layer that’s named ‘@Design’. A pop up will appear automatically which enables you to add your artwork onto the mockup.
• Click ‘File’ > ‘Save’ and close the ‘Smart Object’.

Email Marketing Headline Ideas

• Shop Gallery Wrapped Canvas
• Trending Wall Art
• Trending Portrait Prints / Trending Landscape Prints
• Top Selling Typography Canvas (Multiple Sizes Available)
• Shop More Than Just Canvas – Posters & Wall Flags
• Popular Art Prints
• Love it. Buy it. Hang it.
• Everything you need to make your house yours – SHOP Canvas, Posters, and Wall Flags
• They are ready to be hung!
• Add Custom Art to Your Walls
• Show your  ________ with official _______ wall art!
• View More Designs Here
• Quality Home Decorations
• Eye-catching Wall Art for Every Corner

Call-to-Action Ideas

• Glam up the walls!
• Real walls, real fast! Shop today!
• Grow your in-home creative collection!

Canvas may seem like an intimidating product to sell in your ecommerce store, but once you make the decision to start offering it to your customers, you’ll wonder why it took you so long to take the plunge.

As always, let us know if there is any information you would like to see included in this selling guide. Feel free to comment below or email us at [email protected].

Happy Selling!