In the last couple of years, a video has experienced a tremendous boom. Facebook, YouTube, and other video sharing platforms are taking marketing to the next level.

Video content gets the point across quick without loosing your audience.

According to Shannon Lords, “Effects of our increasingly digitized lifestyle have made us into the speed-daters of storytelling.”

We consume video like no one’s business. 

Produce high-quality videos. Shoot video often! That’s the only way to perfect any craft.

Here are a few inexpensive tips on how to shoot video for Facebook with your iPhone. 

Shoot 1:1 or 9X16

According to Greg Jarboe study, the top-performing videos are 1:1 and vertical videos. Plan before you shoot your video. 

Avoid Zoom

The zoom function affects the pixels in the image which makes the video look blurry. Zoom reduces the overall quality. Take a step closer to the subject to avoid distorted video content. 

Stabilize with Tripod

Prop your iPhone with whatever you have handy to avoid shaky video content.

Unnecessary movements can be very distracting to your viewers and can take away from the key message.

If you don’t own a tripod, use the tools you have. Scout your environment for objects.

Lock Focus and Exposure

According to engadge.com “AE/AF Lock feature is useful when you are taking a photo with variable light conditions or in an area where there are stark differences between the light and dark objects in a scene.”

Use AE/AF lock to tell a story. Take your newest product out for an adventure and showcase the product specs and its versatility.

Light

Use natural light for soft subtle inexpensive effect. Pay close attention to the direction of light to avoid unnecessary shadows that might cause a distraction to your audience.

Clean Background

Eliminate clutter and avoid distractions. Clean your surroundings before you do the shoot. 

Editing

Shakr – “Create ROI generating videos for your brand and products in minutes.”

Promo – “Promo is the only digital video service that fuses premium footage, quality licensed music, and attention-grabbing copy to create instant promotional videos at affordable prices.”

Ripl – “Build animated videos within seconds.” 

Other video editing apps include:

• iMovie
• Magisto
• Quik

Have fun with it! Your first video doesn’t have to be perfect. Perfection takes time, be patient and follow through.

Are you with me? Here are some proven video marketing strategies for your online business. 

Go Live

According to Sprout Social, “20% of videos are Live Broadcasts.”

Ask your customers to review products as they open their package.

This has been proven way to advertise on social media. Many successful brands are partnering up with content creators to promote their products.

Live video connects the audience to the truthful experiences which are worthwhile. Facebook reports that people spend more time watching live videos in comparison to non-live videos.

Spotlight Product Details

Add a short clip on your page highlighgting the product details of a new product. Talk about materials, sizing recommendations, colors, decoration methods and offer useage suggestions. 

This method brings new products to a spotlight within seconds.

Get creative with it. With CustomCat you can order a sample within a few minutes. Take the sample on a hike and create a quick,15-second clip to showcase the versatility of the product.

Show off your products in unique ways.

Boomerang

According to Sprout Social, “85% of Facebook users watch videos with the sound off”.

The Boomerang app takes a burst photos, then speeds them up and plays them forward and backward to create a looping Boomerang video with no sound.

Perfect for the audiences who scroll down your page for something to catch their eye.

Get funky with it show the behind the scenes – goofy side of your online business. 

Get out of your comfort zone, start with video marketing today. 

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