May Selling Guide
This month starts off with long-awaited spring. Are you ready to explore May possibilities?
Brothers & Sisters Day – May 2
This day is dedicated to honoring bonds between brothers and sisters.
As this day grows in popularity we are seeing new emerging trends to let the other half know how much you love them.
The most common way to celebrate Brothers & Sisters Day is by taking them out to dinner or gifting them a gift.
- That’s what siblings do
- I upgraded to a big sister
- Sistas for life
- I love my 4-legged siblings
- He did (arrow), she did it (arrow)
- Everywhere I go my twin follows
- Triple Trouble
- Only child expiring soon
- The crew of 3
National Baby Day – May 2
This day is about celebrating life.
During spring we celebrate offsprings.
Marketers put a great focus on babies through the entire month – we are expected to see sales and promotions on baby products.
- New baby momma
- Nap time
- Loading dad to be
- Papa bear
- Move over I am pregnant
Kentucky Derby – May 4
Kentucky Derby is a horse race that is held annually.
In 2018, we’ve seen a dip in viewership but as you can see the numbers seem to be consistent right around the 8million, therefore, you should certainly take and advantage of this event to boost your May sales.
- Fedoras & horses
- Keep calm & hold your horses
- Whisper derby to me
- Bourbon, mint & sugar syrup
- Burgoo, bourbon & roses
- I sing along to My Old Kentucky Home
- Southern Belle Charm
- Comfort, TV & derby
Star Wars Day – May 4
May the 4th be with you.
Today is known for a once-a-year celebration of Star Wars fans all around the world.
It’s a day to host Star Wars marathons, share the love on social media, and cook in Star Wars themed-clothing.
Ultimately, it’s a day of people who breathe, eat, and sleep Star Wars.
Each year, there are online and in-store deals of “Star Wars” apparel to celebrate this day.
- Here is an overview of Global box office revenue of the most successful movies of all time as of February 2019 (in million U.S. dollars)
- According to statista.com, In a 2017 survey among American adults, the majority of the respondents stated that their favorite Star Wars movie was “Episode V: The Empire Strikes Back.”
- According to statista.com; Unsurprisingly, some of the most popular Star Wars characters include the core group of Princess Leia, Han Solo, Luke Skywalker, and Chewbacca. Others include Yoda, R2-D2, Obi Wan Kenobi, and Darth Vader.
- Pop culture
- Droid co-existence
- The force
- Family of sky walkers
Cinco De Mayo – May 5
We’ve touched on Cico de Mayo basics last year.
This year we are diving even deeper to uncover the potential of Cinco de Mayo sales.
Cinco de Mayo continues to be celebrated in Puebal and by Mexican – Americans north of the border.
Cinco de Mayo is very commercialized due to Mexican immigration to the US.
Cinco de Mayo is sometimes referred to as Drinko de Mayo. It’s an opportunity for companies to seize the day and make profits.
- Taco Tuesdays
- Fiesta like there is no mañana
- Los tres amigos
- I’d hit that (piñata)
- Drinking & taco eating team
- Tequila, taco, repeat
- Tequila, salt, lime
- I like to salsa
National Nurses Day – May 6
On this day, we raise awareness of the roles nurses play in our society.
Each year the American Nurses Association celebrates nurses for all that they do.
This year National Nurses week is celbrated May 6-12, 2019 in acknowledgment fot services provided by nurses all over the world.
- I save the day
- I can’t, I am in nursing school
- The scrub life
- It’s a beautiful day to save lives
- Nurse squad
- RN for life
- Relax, I am a nurse
- Eat, sleep, save lives
National Teacher’s Day – May 7
In 1953, Eleanor Roosevelt persuaded the 81st Congress to make May 7 National Teachers Day.
Teachers play a crucial role in shaping our children’s future and furthermore developing the future leaders of our country.
According to www.wherelearningclicks.com, Almost 9 in 10 Americans surveyed said they had a teacher growing up who had a “significant, positive impact” on their life.
And nearly all Americans (98%) believe that a good teacher can change the course of a student’s life.
With that said, teachers prepare our kids to take on the world, they deserve all the appreciation they can get.
- Educator of small humans
- Patience, coffee, grading
- Plan, teach, grade, repeat
- Broke & tired
- Mom to 15 kids
Mother’s Day – May 12
Americans look forward to splurging on their moms on Mother’s Day.
Typical purchases include; flowers, greeting cards, outings (dinners & movies), clothing, and clothing accessories.
Here’s a graph of a total amount spent on Mother’s Day in the United States from 2007 to 2018 in billion U.S. dollars, according to Statista.
Keep in mind, these statistics are just the U.S. alone.
Mother’s Day is a holiday that is celebrated internationally.
An increasing amount of Americans buy Mother’s Day gifts online – free shipping is the most persuasive tactic for customers to make the purchase.
According to the Insure.com 2017 Mother’s Day Index, “The various tasks mom perform at home would be worth $67,610 a year in the professional world.”
No wonder people go all out for Mother’s Day.
People plan to shop for moms, stepmoms, wifes, daughters, grandmothers, sisters, friends, and godmothers.
According to Google Trends and last year’s “Mother’s Day” searches people started their searches mid-March and spiked the week of May 6th.
Get a head start – look for inspiration early, design new artwork and promote in advance.
- Blessed to have mom like you
- The greatest mom ever
- Soon to be grandma
- Proud mom
- The little one calls me grandma
- Top notch mom
National Waiters and Waitresses Day – May 21
Maybe you know that one friend that hustles to pay their bills – waiters or waitress.
According to the Bureau of Labor Statistics in May 2017 there were about 2,584,220 waiters and waitresses employed in the States.
That’s a large audience!
According to bls, States that have the highest employment level in this occupation include – California, Texas, Florida, New York, and Pennsylvania.
Make sure to target those 5 states.
- Tired feet, stolen pen & big tips
- Respect the waitress
- Be nice to waitresses, universe is watching
- Tip me, I am poor
- Most likely the best waitress in the world
National Wine Day – May 25
This one is for the casual drinkers and self-proclaimed alcoholics.
2019 will be more about balance in wine consumption and a reinforcement of the concept of wine as a part of a meal, rather than as a means of a cocktail.
The future looks promising for American sparkling wine producers, with possibilities for small-production, craft-style sparkling wines.
Although people are increasingly being interested in low-alcohol wine options, the wine market continues to prevail into the future.
- Here for the wine
- It’s 5 o’clock somewhere
- Time to wine down
- Wine, sleep, repeat
- I like them both (white & red)
- Pasta & Wine
- Cheese & Wine
- Wine & cry
- Wine solves problems
Memorial Day – May 27
Memorial day is an unofficial start to the summer.
The holiday is closely associated with the start of the summer discounts across many departments including apparel.
To ensure your brand doesn’t get left behind, start your Memorial Day campaign as early as two weeks in advance.
Keep your marketing content relevant to your target audience and establish personal connections and see the numbers grow.
- Red, white & blessed
- Born in the wild U.S.A.
- Red, white & grill
- My 1st Memorial Day
- Sun tan lines & freedom
World No Tobacco Day – May 31
World No Tobacco Day is celebrated around the world to encourage a 24-hour period of no tobacco consumption.
It’s an opportunity to discuss the risks of tobacco use and talk about reduction of tobacco smoking.
- Say no to tobacco
- Unite together
- Be kind, throw the bud away
- I quit