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How to Make Your Ecommerce Store Stand-Out for Halloween

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By Emily Nelson - September 28, 2022- in Go-Getter Blog

Halloween doesn’t always get the same ecommerce love as other holiday seasons, but it’s quickly becoming a shopping event for Fall. Halloween’s ecommerce boom promptly grew to $3 billion in sales in 2021. 

You’ll see more traction with items like costumes & candy, but that doesn’t mean you can’t succeed by making some tweaks to your online store. Here are some ideas to get into the season & scare up more sales.

Create Customized Products

It’s not always possible to pivot to holiday themes, especially if you already carry extra inventory. Instead, you can use Print on Demand (POD) to create Halloween-themed products without increasing your overhead. We take care of the production, fulfillment, & shipping so you can experiment with new ideas without the risk.

Not sure which products to customize for Halloween? Here are some ideas for your online store:


Not everyone likes dressing up for Halloween, but your customers are still attending spooky parties & chaperoned trick-or-treating. Start browsing our POD apparel. Customize sweatshirts, hoodies, & T-shirts with your favorite Halloween themes or ironic statements. “This is my costume” or “I am scary” are a few ideas to kickstart your brainstorming. 


Throw pillows are a fun way to add Halloween-themed decor to a home without the commitment. They’re functional, comfortable, & easy to tuck away when not in use. Apply your design directly to the pillow or create a series for customers who want to place them around their house. Start browsing our POD pillows.


It shouldn’t be too big of a surprise that drinkware, such as mugs, become popular when the temperature starts to drop. In addition to picking the best drinkware Halloween designs for your online store, you can also add accessories like fun, spooky coasters. 


Whether customers are going trick-or-treating with the kids or just love all things Halloween, customize bags for creepy holiday fun. Choose from bookbags, shopping totes, cinch packs, & more. Start browsing our POD bags.

Spookify Your Ecommerce Store

Give your ecommerce store a holiday facelift with a spookified logo, Halloween-themed product photos, & graphics. But you don’t have to spend hours on your Halloween refresh. Peppering in a few eye-catching elements grabs customers’ attention without investing time & resources you don’t have.

If you’re new to graphic design & need some quick help, there are always ways to get the job done quickly. Asking your own users to submit their ideas, hiring a graphic designer off Fiverr, or looking for spooky stock photo ideas are all ways to embrace the Halloween season.

Pre-Plan Your Email Marketing Campaign

Warm up your email list by announcing upcoming sales & Halloween surprises. You can also give them VIP access & let them shop before your doors officially open. Encourage early reviews or ask them to post your sale on their social media pages in exchange for an extra perk, like a free product.

Launch your email campaign a few weeks before Halloween to drum up interest. As the month progresses, emphasize the spooky theme & change up your templates to keep the attention on your emails.

Design a Digital Download Freebie

Shoppers love freebies, especially when there’s a limited supply. If you don’t have the budget to offer up a free product or sample, you can also create a digital download freebie instead. Here are a few options to help drum up more buzz for your ecommerce store this Halloween:

  • Halloween-themed coupon
  • Spooky Facebook banner for upload
  • Creepy planner pages
  • Exclusive video content (tutorials, interviews, or master classes)

Think Locally

Just because you sell online doesn’t mean you can’t sell locally. Use POD technology to create customized, hyper-local products that only locals would understand. Whether poking fun at a long-standing haunted house or the best neighborhood to go trick-or-treating, supercharge your online store with local content that sells.

Call-Out User-Generated Content

User-generated content gives your Halloween sales & promotions a boost with minimal effort. The impact is also impressive. Research shows that 60% of consumers believe UGC is the most authentic marketing content around. 

Ask customers to post their Halloween-themed images, videos, & social media posts tagging your store. Product & store reviews are also a form of user-generated content. Prompt the review with a follow-up email about their purchases & sweeten the deal with a flash sale promo code. Once you’ve got some user-generated content, make sure to use it! Add it to your site, in testimonials, & on social media to give your social proof a boost. 

Go Behind the Scenes

Take your audience on a behind-the-scenes video tour of what’s going on with your ecommerce store. Unbox some of your seasonal items for Halloween, show off your spooky decor, or ask for their opinion on your costume. Remember to add hashtags in your video & invite your followers to create their own videos to spark engagement.

Design Something Unexpected

Halloween is about surprises & doing something unexpected. Get innovative with your designs & upload them to one of our POD color-changing mugs

Made from ceramic & decorated with a full wrap, watch the graphic reveal itself when hot water is added. We use sublimation technology for an eye-popping graphic that keeps your customers returning for more. It’s affordable & comes in various colors, so customers can pick & choose their favorites or purchase a collection.


What are your favorite fall products in your online store? Let us know by leaving a comment below!

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