February Holidays Selling Guide
February is a big month filled with many gems.
This month is full of amazing opportunities – talk about Super Bowl, Valentine’s and President’s Day – these marketing gems are just around the corner.
You will start seeing a ton of deals in weeks to come. These upcoming months will pick up in speed.
The next few months are significant because consumers are finally grasping of their financial situation after a hard hit to their wallets during the holidays. Consumers are ready to spend yet again. Be ready for them.
Black History Month
Black History Month is an annual recognition of achievements by African-Americans and a time for observing the central role of blacks in U.S. history.
Many companies participate in Black History Month by sharing their mission to support racial equality in their communities and with the world.
It’s a beautiful opportunity to deepen connections with your African-American customers and become known for recognizing racial equality among your competitors.
If you are looking to make an impact during Black History Month – study your audience. Black History Month is tricky, it can be a touchy subject so treat as such.
- Proud To Be Black
- Black Power
- I am a LEADER
National Wear a Red Day
Showcase your support in the prevention of heart disease.
Heart disease is a prevalent cause of 1 in 7 deaths in the US, killing over 366,800 people a year and for that, it’s considered the No. 1 cause of death in the U.S.
Approximately every 40 seconds, an American will have a heart attack.
Heart disease is a serious issue that Americans have been struggling for years and it has been getting worse with the lack of physical activity, proper nutrition, and obesity.
How can you help?
Raise awareness about the consequences of unhealthy lifestyle choices and things we can adopt as collective for better tomorrow.
- Sedentary Lifestyle
- Physical Exercise
- Fight Like A Champion
- Still Beating & Whipping Heart Disease Butt
National Hedgehog Day
Pet hedgehogs are too cute not to be mentioned.
Many hedges are being dumped because they are hard to take care of. Did I mention? They are nocturnal.
Based on Google Trends, the hedgehog trend has been steady for the last 14 years. How can you prevent hedges from being abandoned by their owners when they had enough?
Educate and spread information into the world – whether it’s designing hats or t-shirts, really – anything helps.
Source: Google Trends
Source: Google Trends
The Super Bowl is no doubt the biggest American television event each year, however, globally not so much – the World Cup easily trumps the viewing of Super Bowl.
We’ve been seeing less amount of people watching Super Bowl, that can be caused by many factors such as social media or streaming services or people simply lose interest… who knows but one thing I know for sure– you can still reach the MILLIONS of people who are tunning in.
World Cancer Day
This goes beyond your own backyard, World Cancer Day is a worldwide event that encourages all individuals to fight, protect and inform about cancer.
The primary goal of World Cancer Day is to reduce deaths caused by cancer and the opportunity to stand up and open up about prevention.
Design a shirt, get involved with social media, or share a story.
National Boy Scout Day
Eagle Scout is the highest achievement or rank that one can achieve in Boy Scouting program in America.
“In all, 2,485,473 young men have become Eagle Scouts from 1912 to 2017. That includes every Eagle Scout since the very first one: Arthur Rose Eldred in 1912.”
Scouts of America will continue to be a topic in the coming months since girls are welcomed to participate too.
National Pizza Day
Can you think of food that we love more than pizza? I can’t so I’ll just leave you with this!
- Love is in the first bite
- Pizza is my drug of choice
- Current State of Mind: Pizza
National Tortellini Day
Here is to all your customers who are die-hard pasta lovers.
This Italian dish is served all over the world and can be modified to a person’s food-palette.
The most common fillings are meat or parm cheese. Favorite sauces include red sauce, white sauce, and pesto sauce.
Valentine’s Day is no longer just for couples, singles are increasingly getting involved in this holiday too.
Couples and singles will continue to treat themselves on this day.
Valentine’s day shopping starts early – shoppers begin looking for Valentine’s Day ideas as early as January with searches peaking in late January and early February.
Valentine’s Day Trends
Palentines / Galentines Day – Single or not everyone celebrates this day. Celebrating friendships is fun and rewarding. Use designs that represent single humor, self-care, and food & drink.
Women’s Empowerment – Feminism, Activism, Girl Power, Girls Who Code, The Future is Female, Women are Future, Powerful Women
Engagements – According to wedding wire; Valentine’s Day is the second most popular day to get engaged.
Pet Parents – Pet companions are popular amongst millennials and the trend continues to grow. “Pet owners humanize their pets more and more every year, and that trend has a direct impact on industry sales. Since we treat our pets like they are our children, we want the best products for them.” Pet owners continue to desire personalized products in terms of food, clothing and dog supplies.
Three day weekend is always a good excuse to shop.
Almost everything is discounted, as a matter of fact, many retailers discount products and services weeks in advance to get the most return on their marketing investment.
Consumers are increasingly shopping online during Presidents Day — make this holiday work for you!
Brick-and-mortar retailers begin discounting winter clothing in order to make a room for spring fashion trends.
President’s day is a good time to promote last-chance winter deals such as beanies, hoodies, and sweatshirts.
Introduce spring wardrobe must-haves.
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