Father’s Day Product & Marketing Ideas
It’s time to celebrate Dad & roll out your best print-on-demand products. Father’s Day spending is on the rise, with projections for sales to hit $20.1 billion. Those figures indicate more than a $3 billion increase over the previous year. Give your audience what they want with more customized, innovative options that consumers want.
Whether you’re looking for a gift for Dad or want to increase your print-on-demand sales, here’s where to start your product hunt & marketing efforts.
Give the traditional Jersey Polo Shirt a twist with a customized touch for Dad. Our polo shirts come in a variety of colors & sizes, from small to 5XL.
Our jerseys are made from dry blend fabric to wick moisture away from the body to help Dad stay comfortable. Choose an embroidery decoration option representing a favorite saying, the word “Dad,” or a design meaningful to your customers.
Jackets are always a good pick for Dads on the go. Choose from team jackets, tipped v-neck wind shirts, fleece-lined, hooded jackets, fleece pullovers, and more. Use product descriptions that highlight Dads who like hiking, skiing, or boating, to guide customers to the perfect pick.
Using CustomCat’s print-on-demand technology offers flexibility with designs & customizations. With no minimum orders and no inventory to store, you can stand out from the competition by experimenting with unique & innovative designs.
Athletic apparel is perfect for Dads who like to golf, jog, play sports, or just live in a hot climate & want to stay cool. Choose from a selection of V-Neck sleeve stripe jerseys, or moisture-wicking tees.
Unlike most print-on-demand fabric options, our athletic apparel uses quick wick fabric & offers customizations with DIGISOFT® technology. Your online store stands out with a vibrant, detailed print that your competitors aren’t producing. Learn more about how DIGISOFT® works here.
Before launching & designing products, think about how they work together. You could maximize your profits & earn more by bundling your Father’s Day products & gifts. Pair a comfy pair of sweatpants with activewear or fleece to enhance your offerings. Our sweatpants feature a double-needle covered elastic waistband with interior drawcord & side entry pockets.
Hats are a fun Father’s Day Gift & are easy to customize to show off their signature style. Choose from flat bill caps, distressed trucker hats, baseball caps, knit caps, & high profile hats. Depending on the hat, our embroidery options bring life to your products.
Of course, knowing where to start with your customized designs can pose a challenge. Try polling your customers on what styles & sayings they like best to roll out your first line of POD hat options.
Coffee Mug & Beer Steins
It’s not easy to stand out from the competition when you’re selling standard coffee mugs and beer steins. But using print-on-demand technology empowers your creativity to launch a series of designs, or take customized orders. Depending on your product, our drinkware is customized with full wrap dye sublimation & is dishwasher safe.
Towels make a practical gift for Dad & can be used at home or as a keepsake with sports rally towels. Or choose a microfiber golf towel with a silver carabiner to make hitting the course more convenient.
Customize your products with an embroidery option or create sets for every type of golf player. Try designing your product line with terms like Ace, Albatross, and Birdie, or develop your own creative sayings & designs to delight your customers.
Beyond all the apparel designed with Dad in mind, try something different & offer your own inspired wall art options. Experiment with your signature style, customize options for your customers, or develop your artistic flair without worrying about inventory & overhead.
How to Market Father’s Day Products
Once you’ve determined what types of products you want to roll out for Father’s Day, you also need a plan to market them & stand out from the competition.
Focus on Father Figures, & Not Just Dads
Take a moment to consider the father figures in your customers’ lives, not just their Dads. Whether they have a close relationship with an uncle, grandfather, or family friend, father figures are often the integral male figure in someone’s life.
Remember to craft your product copy accordingly once you have an idea of who your customers are honoring. You’ll appeal to a broader audience & could improve sales by reminding customers to celebrate all the Dad figures in their lives.
Think About Where Your Gift Givers Hang Out
If your online store is more than a year old, take a look at your analytics from last Father’s Day. What were the ages of your audience & customers? Where did your online traffic come from? Which promotions proved the most effective?
Remember that you’re not marketing to Dads, but sons, daughters, moms, & anyone with father figures in their lives. These customers should shape your marketing strategy and which platforms to use.
When you know where to market your ecommerce store, you can refine your efforts & maximize your marketing spend. For example, are your customers young adults and millennials? Research shows that 31.2% of Instagram users are between 25 & 34 years old.
Prep Your Audience
Father’s Day is always the third Sunday of June, but the changing date makes it challenging for busy customers to remember & help prioritize their shopping. Make sure to prep your audience by utilizing your email list, SMS marketing channels, social media, & anywhere else you touch base with your customers.
Give your audience a heads up about shopping specials, VIP access, or launch a countdown timer on your website. The more you can stay on top of your customers’ minds, the more likely they are to get their shopping done early.
Leverage Last Minute Shopping
No matter how much you prep your customers, it’s normal to see last-minute shoppers scrambling to squeeze in their Father’s Day purchases. Leverage the trend & offer shoppers flash sales, last-minute free shipping options, or simply remind them when it’s the last day to order & still receive their gift by Father’s Day.
Create a Gift Guide
Dads are notorious for having everything & needing nothing. If your customers struggle to figure out what to buy, do the hard work by offering a gift guide. Showcase your best product photos, maximize the keywords in your product descriptions, & identify which gifts pair best with different personality types.
What products do you love to sell & market on Father’s Day? Let us know by leaving a comment below!