Father’s Day Product & Marketing Ideas

It’s time to celebrate Dad & roll out your best print-on-demand products. Father’s Day spending is on the rise, with projections for sales to hit $20.1 billion. Those figures indicate more than a $3 billion increase over the previous year. Give your audience what they want with more customized, innovative options that consumers want. 

Whether you’re looking for a gift for Dad or want to increase your print-on-demand sales, here’s where to start your product hunt & marketing efforts. 

T-Shirts

Father’s Day wouldn’t be complete without a new favorite shirt for Dad. T-Shirts offer a wide range of customization options to ensure that the uniqueness of each Father is reflected in their 1/1 T-Shirt. Whether you want a customized Dad Joke, Saying or Father’s Day Graphic, our selection of T-Shirts is a great canvas to express your love for Dad. Whether he’s a sports fanatic, a BBQ master, or simply the best Dad ever, our range of customizable designs allows you to add that personal touch.

Choose from a variety of colors, styles, and sizes, and then add your own text, images, or even his favorite quote for a truly one-of-a-kind Father’s Day gift. With our easy-to-use customization tool, creating the perfect shirt for Dad, and your store, has never been easier.

Hats

Hats are a fun Father’s Day Gift & are easy to customize to show off their signature style. Our hats are decorated with high quality vegan leather patches that include a decorative stitch around the outside edge. These patches are sublimated to ensure your designs are printed vibrantly from edge to edge every time. With our customizable hats, you have the power to create a one-of-a-kind gift that reflects his personality, interests, and sense of style.

Give your customers the opportunity to offer truly unique gifts for the dads in their lives. Our customizable hats allow them to create personalized gifts that reflect the individuality and style of every dad. Not only do our customizable hats provide a stylish accessory for any dad, but they also appeal to the growing demand for eco-conscious and sustainable products. Crafted with high-quality vegan leather, these hats offer durability and sophistication without compromising on ethics.

This Father’s Day, empower your customers to stand out from the crowd with a gift that’s as unique as the dads they’re celebrating. Outfit your stores with our customizable hats today and give your customers the opportunity to create memorable and personalized gifts that will make this Father’s Day one to remember.

Coffee Mug & Beer Steins

It’s not easy to stand out from the competition when you’re selling standard coffee mugs and beer steins. But using print-on-demand technology empowers your creativity to launch a series of designs or take customized orders. Depending on your product, our drinkware is customized with full wrap dye sublimation & is dishwasher safe. For the coffee-loving Dad or the beer enthusiast, our customizable coffee cups and beer steins make the perfect Father’s Day gift. Whether he’s sipping his morning brew or enjoying a cold one after a long day, he’ll love having his own personalized mug or stein.

Choose from a variety of sizes and styles, and then add your own message, funny quote, or even a photo of the family for a gift that’s sure to bring a smile to his face every time he takes a sip. With our high-quality printing and durable materials, his custom mug or stein will be cherished keepsake for years to come. Cheers to Dad this Father’s Day with a personalized coffee cup or beer stein courtesy of CustomCat.

Pants

Before launching & designing products, think about how they work together. You could maximize your profits & earn more by bundling your Father’s Day products & gifts. Pair a comfy pair of sweatpants with activewear or fleece to enhance your offerings. Our sweatpants feature a double-needle covered elastic waistband with interior drawcord & side entry pockets.  Elevate Dad’s wardrobe with our customizable pants, perfect for the stylish yet practical father figure in your life. No matter what he prefers, our range of customizable pants offers something for every Dad’s style

Wall Art

Beyond all the apparel designed with Dad in mind, try something different & offer your own inspired wall art options. Experiment with your signature style, customize options for your customers, or develop your artistic flair without worrying about inventory & overhead. 

How to Market Father’s Day Products

Once you’ve determined what types of products you want to roll out for Father’s Day, you also need a plan to market them & stand out from the competition. 

Focus on Father Figures, & Not Just Dads

Take a moment to consider the father figures in your customers’ lives, not just their Dads. Whether they have a close relationship with an uncle, grandfather, or family friend, father figures are often the integral male figure in someone’s life. 

Remember to craft your product copy accordingly once you have an idea of who your customers are honoring. You’ll appeal to a broader audience & could improve sales by reminding customers to celebrate all the Dad figures in their lives. 

Think About Where Your Gift Givers Hang Out

If your online store is more than a year old, take a look at your analytics from last Father’s Day. What were the ages of your audience & customers? Where did your online traffic come from? Which promotions proved the most effective?

Remember that you’re not marketing to Dads, but sons, daughters, moms, & anyone with father figures in their lives. These customers should shape your marketing strategy and which platforms to use. 

When you know where to market your ecommerce store, you can refine your efforts & maximize your marketing spend. For example, are your customers young adults and millennials? Research shows that 31.2% of Instagram users are between 25 & 34 years old.

Prep Your Audience

Father’s Day is always the third Sunday of June, but the changing date makes it challenging for busy customers to remember & help prioritize their shopping. Make sure to prep your audience by utilizing your email list, SMS marketing channels, social media, & anywhere else you touch base with your customers.

Give your audience a heads up about shopping specials, VIP access, or launch a countdown timer on your website. The more you can stay on top of your customers’ minds, the more likely they are to get their shopping done early. 

Leverage Last Minute Shopping

No matter how much you prep your customers, it’s normal to see last-minute shoppers scrambling to squeeze in their Father’s Day purchases. Leverage the trend & offer shoppers flash sales, last-minute free shipping options, or simply remind them when it’s the last day to order & still receive their gift by Father’s Day. 

Create a Gift Guide

Dads are notorious for having everything & needing nothing. If your customers struggle to figure out what to buy, do the hard work by offering a gift guide. Showcase your best product photos, maximize the keywords in your product descriptions, & identify which gifts pair best with different personality types.

What products do you love to sell & market on Father’s Day? Let us know by leaving a comment below!