Back to Posts

Effective Halloween Marketing Ideas

Author icon
By Becca - September 17, 2018- in Go-Getter Blog

History of Halloween

The origin of Halloween started as an ancient Celtic festival to fight of ghosts. Nowdays, Halloween is celebrated all over the world and to some degree it is considered a day of free candy.

Halloween will be here before you know it, we put together a quick guide to help you boost your online business.

Halloween by numbers


Halloween retail spending was $9.1 billion in 2017.


179 million people celebrated Halloween in 2017. 

Halloween retail spending was $9.1 billion in 2017. That’s a new record. So was the number of people celebrating at 179 million. They spend $86.13 each, another record.

The most expensive part of Halloween is costumes. In 2017, men spent $96 each, compared to $77 each for women. As a result, almost half of Americans bought them.


Amount spent on costumes.


Amount spent on costumes. 

October 31st kicks off the highest selling season of the year. Here are a few ideas to help you succeed during the busy holiday season.


Sale might not be enough to get your customers excited no more. Think about unique ways to attract your customers. What makes your audience tick? Free gifts? Most likely!

Incorporate the word “FREE” to generate buzz among your customers and promote interest to purchase.

Use freebie deal on your homepage or right before the checkout to catch your customer of guard at the last minute. 

Freebies by Brickspace Labby Brickspace Lab – $8/mo

Offer free products that meet a minimum order size. 

WooCommerce Multiple Free Gift Plugin – FREE

Offer free products or gifts to your customers when they purchase a product from your store.

Connect CustomCat to WooCommerce and WordPress

E-gift Cards

Send Halloween e-gift cards to your loyal customers.

Gift cards encourage your customers to come back for more because they know they can save money

Add a second coupon for 10% OFF  to the mix. 

Happy customer = happy seller.

Shopify: Rise Gift Card Loyalty Programby – $19.99/mo

  • Gift cards
  • E-gifts
  • Reward loyal customers


  • Sell gift cards of any amount


During holiday season customers are looking to save. Create promotional material for the upcoming season.

Here os a 4-STEP guide to properly execute your holiday emails. 

  • Build hype around the promotion 
  • Introduce the promotion 
  • Send countdown remainders 
  • Add additional dicount at checkout

Check out the top promotional email platforms here.  

Holiday Blog Feature

Blog about Halloween gift ideas, many people tend to spend more time online, before the holidays, looking for gifts for family or friends.

Research holiday keywords to see what keywords will be the most relevant to your online store.

Blog posts that organically reach your audience will have a positive effect on sales. Consumers love to be in the driver’s seat, they don’t like to be sold. 

Check out the Google Trends to see what’s trending. 

As Halloween quickly approaches double check your SEO keywords to increase your probability of being seen. 

User-generated Content

User-generated content builds trust. Use a visually appealing platform – Instagram. User-generated content has a potential to go viral. 

Beginner’s Instagram Guide For Small Business Owners

Looking to get started with an Instagram for your business?

Upsells & Cross-sells

Up sells and cross-sells are a big deal in the online business.

In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.

Up sells and cross-sells will most definitely bring you an extra revenue during holidays. 

New Holiday Collection

Create a holiday collection for your online store. Add products and designs that are relatable to Halloween.

  • Pumpkin-Everything 
  • Festive Sweaters
  • Candy Bars
  • Fall Weather
  • Halloween Memes 
  • Spooky Artwork


Add a bit of festive touch to your logo to show off your Halloween spirit.

Too much alternation may have a negative effect on your business. Make sure logo still stays recognizbale to avoid confussion in branding.

Everything in moderation.

Bigby coffee cup with whip cream and caramel
Biggby festive cup


Engage your audience with unique hashtag to get people involved in holiday shopping. 

How To Choose The Best Hashtags For Instagram

Do you want to learn more?

Halloween Themed Product Names

Create new product designs and incorporate Halloween themed product names to  evoke the feeling of Halloween spirit. Customers appreciate little festive touches that make the shopping  experience memorable.

Design Inspiration

White Mug CC $3.50 CC Lite $5.50

Baby Onesie 12 Month CC$10 CC Lite $12

G200 Gildan Ultra Cotton T-Shirt CC $6 CC Lite $8
NL6931 Next Level Ladies’ French Terry Scoop CC $16.40 CC Lite $18.40
NL6931 Next Level Ladies’ French Terry Scoop CC $16.40 CC Lite $18.40
88VL Anvil Ladies’ V-Neck T-Shirt CC $11.51 CC Lite $13.51


Leave a Reply

Your email address will not be published. Required fields are marked *