9 Things To Add To Your Ecommerce Store
Include Upfront Shipping Information
There is nothing more disappointing than a customer arriving at the end of a checkout page and discovering shipping details for the first time. It would be best if you always were upfront with shipping information. In doing so, transparency helps to build trust and overall customer experience with your brand.
Include this information:
- How are shipping costs determined?
- Where does ________ship?
- When will my order ship?
- What are the shipping methods?
- What is the estimated transit time?
- How can I track my shipment?
In-Depth Sizing Information
Selling apparel online requires an detailed description of the products.
If you plan to sell internationally, consider charts in both measurements – inches and centimeters – to serve your customers better.
Whether you sell apparel or home decor products, dimensions give the buyer a better idea of what they are buying.
Consider adding additional information on How To Measure certain body aspects to get the accurate measurements.
High-Quality Product Images
Lifestyle images often give the customer an idea of how the product might look in a particular context. With lifestyle images, the customer actually gets to see how the product will actually look on a person. Add zoom and different angle options.
Add “About Us” Section
As humans, we are more inclined to buy a product when we feel a connection to the person, story, cause, or journey. Don’t ever underestimate the power of storytelling. No matter how big or small, your brand has a voice.
Show Social Proof
Include social buttons next to each of your products. We are inclined to share the stuff that we are excited about. Let social proof work to your advantage.
When other people see that others had a pleasant experience, they are more likely to make a purchase.
Do you trust online customer reviews as much as personal recommendations?
According to Statista, customers are most likely to consider purchasing if there are multiple customer reviews to read. Don’t be afraid to ask for recommendations. 9 out of 10, if you ask, you will get reviews.
Real-Time Purchase Notifications
More than half of visitors leave an online store without buying a single item. One of the best ways to combat this situation is to add live sales notifications. Live sales notifications help combat site abandonment.
Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement. This is known as upsell or cross-sell. Many brands use these tactics to increase their AOV (Average Order Value).
Wishlists create opportunities to save items “for later” if the customer can’t commit to a purchase at that moment and find the items quickly whenever they return to your store. Wishlists can drive additional traffic to your site when they are shared with family and friends. Also, wishlists can provide a better understanding of what customers intend to buy.
Shopify: Wishlist Plus by Swim Corporation
WooCommerce: TI WooCommerce Wishlist Plugin by TemplateInvaders