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Facebook Ads Guide

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By Becca - September 18, 2018- in Go-Getter Blog

“Two billion people use Facebook every month” – Facebook
It’s time to diversify your Facebook marketing skills. This article will help you decide what ad format you should use for your online business to drive traffic and sales.
This guide includes information on Carousel, SlideShow, Video, Canvas & Boost function practices – if that doesn’t strike up any interest, no worries, CustomCat blog has a wide variety of topics that you can check out to help boost your Facebook reach.
Use Facebook Video to Increase Sales
Sell Directly on Facebook with Shopify 


Carousel ads are effective across all stages of the selling funnel.
One of the biggest advantages of the carousel is increased time spend on your ad. The more time your audience spends browsing through your carousel selection the better. Increased exposure to your brand name and logo means better recognition in future.
At the beginning stages of the advertising process, Carousel is used to advertise a wide variety of products that can appeal to a large audience to attract new customers.
Facebook automatically optimizes carousel ad during remarketing. That alone increases your chances to be seen.
Check out Facebook’s design recommendations, see below to help you get the best of carousel advertising.

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Maximum file size: 4GB
  • Length: up to 240 minutes
  • Image maximum file size: 30MB
  • Resolution: 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters
  • Images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.


SlideShow is a great subsitute for video. It’s another way to compete in a growing video market.
One of the advantages of SlideShow is that it can be viewed even in countries with slow connection speed.
SlideShow can be used as a tool to introduce a new product feature, event, or showcase top customers’ testimonials to help increase your click-through rate.
Check out this link on how to create killer SlideShow.


One of the biggest advantages of video in ecommerce is product explanation. Take relatively boring information and transform the information into engaging content that your customers will love.
Video ads build brand awareness at all stages of business.
Find top practices on how to use inexpensive resources to shoot high-quality Facebook videos here.

Boost Function

Organic reach on Facebook is at an all-time low of 2% to 6%, and it continues to decline.
Facebook boosted posts are a great way to make your organic posts stand out against your competitors.
One of the biggest benefits of a boosted post is the simple use. Take an organic post that’s been posted and with just a few clicks, your post is boosted.
As easy as it might sound, think about your advertising goals to get all the benefits of boost function.
Boost can be used to let customers know about upsells and cross-sells to increase your Facebook page fan base.
Boost function allows you to reach larger audience for as little as few dollars. Every promotion starts with a clear goal in mind:

  • Do you want more page likes?
  • Increase traffic to your website?
  • Increase brand awareness?


Canvas is one of the most expressive options on Facebook. It is tech-savvy and user-friendly.
Canva offers an instant-unique experience. Canvas fully engages your audience without any distractions.
When you set up Canva, the visitor who clicks on the ad will instantaneously trigger the full-screen Canvas, right within the app.
This is a mobile-only feature.
It’s fast loading time decreases the probablity of your customers abanding your ad. Standard Facebook ads have longer load times.
Canvas functions can include a call to actions that directly take your audience to your check-out page.
The mobile industry continues to grow, Canvas is your best bet to stay on the track with mobile trends.
Facebook is a powerful tool in terms of advertising. Learn it! Use it! Love it!