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[Guide] Selling Custom POD Face Masks

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By CustomCat - May 20th, 2020- in Guides Selling Guides

The CDC now recommends that face masks are worn in all public places to help slow the spread of COVID-19. Our 2-layer cloth face mask is designed for protection, comfort, & style. While the lightweight & breathable nylon spandex layer is cozy & gentle on your face, the anti microbial outer layer is made of 100% micro knit polyester for printing photo quality artwork. This mask is so comfortable, you may literally forget you’re wearing it.

For more information about the CDC guidelines on face masks click here.

Product Details

Base Cost: $5.95

Shipping:
Domestic: $3.99
+ $1.50 per additional
International: $5.50
+ $1.50 per additional

  • Printed in the USA
  • Lightweight & ultra-breathable two-layer protective face mask with black soft-stretch ear straps
  • Inside layer consists of soft & moisture-wicking nylon spandex
  • Outer layer consists of anti microbial micro-knit polyester
  • Care: Reusable, machine washable
  • Mask Dimensions: FMM Sm/Med: 7.5 x 4.5 inches; FMA Med/Lg: 8 x 5.25 inches
  • Decoration Type: Sublimation
  • Outer layer designed for printing photo quality artwork
  • Non-medical grade, not intended for clinical use

All About CustomCat’s Face Masks

CustomCat’s 2-Layer Face Masks are light & breathable, perfect for extended wear at the office or for exercising.  Our face masks are moisture-resistant & tested by a third party in the US where we received a rating of 95/100 moisture resistance when new & still 90/100 after 25 washes. The base price for both our FMA & FMM Face Masks is $5.95 with $4.99 shipping. We recommend setting your price below $20 — $14.95 is a great price point to keep the masks affordable for your customers while allowing room for shipping costs (and profits). CustomCat’s sublimation printing allows you to display your unique designs vividly across the front of the mask, from edge to edge, with flat black soft-stretch ear straps for maximum comfort.

Design Guidelines

When creating designs for your CustomCat face masks, you have the option to center your design on a mask with the background color of your choosing using the default sublimation printing option.

However, if you’re creating patterned or photographic designs, it is vital that you follow the art guidelines below. If your design does not fill the full bleed area, your design may not cover the mask from edge to edge even if the mock-up image generated within the product exporter looks like it will. Consider the “bleed area” outside the red lines in the template to be your buffer area — fill this to ensure your products look perfect when printed.


 

Face Mask Art Templates & Graphics

 

Design Inspiration

Due to COVID-19, face masks have become a part of everyday life in the United States & many places throughout the world. Whether you’re at the airport, movie theatre, concert hall, or shopping mall, people will be wearing face masks. In fact, Etsy CEO Josh Silverman said that Etsy is selling hundreds of thousands of non-medical-grade face masks every day. He told FOX Business’ Stuart Varney, “when you buy a face mask on Etsy, you’re helping your neighbor, you’re helping a fellow citizen, & you’re also buying something that’s got a little style, that’s got a little pizzazz.”

Design masks that your customer base wants! Take a look at some popular designs & patterns we’ve provided below:

Camo
Humor
Creative Typography & Variable Fonts
Floral
Tropical
Couple Designs

Marketing Face Masks

Arguably the most important factor in determining your success selling online is marketing. Because every consumer has developed individual preferences for certain face mask attributes, it vital that you provide your customers the tools to set accurate expectations for the product they’re purchasing from your store.

  1. Become an expert on your own product. You should be able to answer your customers’ questions about your masks based on your own experience with your product. Wear your mask around town for a day — this will help you understand & anticipate the customers’ experience to better serve them.
  2. Describe your mask accurately. CustomCat’s masks are lightweight, soft, & breathable. Make sure your customer understands this before they make their purchase. It is absolutely vital that customers who want lightweight face masks know that’s what they will get if they purchase your product.
  3. Use accurate photos in your listings. While it may be tempting to use a third-party service for stylized mock-up generation, you must maintain attention to the details of the mask you’re presenting to your customers. If the mask in your mockup misrepresents your product, your customers are likely not going to be very happy.
  4. Provide mask measurements or a sizing chart. Just as with apparel, customers need to be sure that face masks will be the proper size to fulfill their needs. If a mask is too small, it could pull at the ears or hug the face too tightly for comfort. If it’s too large, the customer could experience gapping between the mask & their face. Providing dimensions for reference is a must.

Facebook & Google Ad Policy

Facebook, Google & other platforms have expressed that they have banned advertisements for MEDICAL face masks in an effort to prevent those capitalizing on the sale of PPE during COVID-19. In addition, they are taking these steps to prevent artificially inflating prices on PPE from known sources such as the government & healthcare providers.

Thus, it is imperative that your advertisements for CustomCat’s NON-Medical face masks:

1. Do not claim that these masks can protect against COVID-19 or Coronavirus.

2. Do not claim that these masks prevent any health or medical conditions.

3. Do not promote a limited supply.

Disclaimer

Our non-medical lifestyle masks offer basic protection & are not surgical masks or N-95 respirators. They are not meant to act as a substitute for personal protective equipment (PPE) & should not be marketed as such.

For more information about the CDC guidelines on face masks click here.

 

9 thoughts on “[Guide] Selling Custom POD Face Masks

    1. Hi there! Within our Art Guideline zip file download above, we have a photoshop file called “3DFaceMaskMockUp.psd” — it sounds like this might be what you’re looking for.

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